The IT blog about software development and e-commerce of EXWE GmbH

With heart and mind we burn for digitalization, software development and e-commerce

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Efficient e-commerce solutions: Understanding and using the Shopify interface

More success in e-commerce with the Shopify interface - Find out everything you need to know about the integration here

Software development vs. application development: A comprehensive guide for beginners

Discover the difference between software development and application development with our comprehensive guide for beginners. Find out what skills and career paths could be waiting for you. The right path for your future awaits!

Shopify B2B Shop: Maximize your wholesale success with the right platform

Optimize your Shopify B2B shop for maximum wholesale success! Discover how the right platform provides crucial advantages. Learn indispensable strategies for successful B2B e-commerce in our blog article!

How to successfully create a Shopify store: step by step to your own online store

Learn how to create a successful Shopify store step by step and launch your own online shop with confidence. Our comprehensive guide walks you through the process, empowering you to build a thriving e-commerce business from scratch.

Shopify vs Shopify Plus

The big comparison: Shopify vs. Shopify Plus Meta Description: Shopify vs. Shopify Plus - the comparison ✓ All functions ✓ Advantages and disadvantages ➔ Learn more & find the right version for your company

Effective Shopify marketing: strategies for more sales in your online store

Learn effective Shopify marketing strategies for more sales in your online store in our article. Discover how to increase your reach, boost customer loyalty and optimize conversions to unlock the full potential of your e-commerce business.

Developing your own CMS: Step by step to a customized content management system

Discover the art of developing your own CMS! Learn step by step how to design and optimize your individual content management system. Start now and realize your web visions with ease

The challenges and solutions for scaling software products

Find out what challenges can arise when scaling software products and how you can overcome them!

Software quality assurance: How you can sustainably increase the quality of your software

Learn how to increase the quality of your software products! From ISO standards to clean code principles - this article offers practical insights and methods for effective software quality assurance.

Have applicant management / ATS programmed: Costs and process at a glance

Have applicant management / ATS programmed: Costs and process at a glance

Why user-centered design is important for software

User-centered design for software applications ✓All information about intuitive software ✓ Basic principles ✓ Tips for use ➔ Learn more now

Green robots.txt: Efficient control of web crawlers for a sustainable web

Green robots.txt: Efficient control of web crawlers for a sustainable web Meta Description: More efficiency of your website and reduced server loads for a greener web with the green robots.txt approach and selective crawler approval

How you can build a brand with your online store

How to develop your brand identity as a store owner Meta Description: Brand identity? Brand awareness? Here you will find all the tips on how to build a brand for your online store and thus increase your brand awareness.

The best Black Friday tips for online store operators

Is your online store ready for Black Friday? With our tips, you can prepare yourself for a smooth and successful Black Friday as a store operator.

Shopware 7? Release date, features and more

When is Shopware 7 coming? We'll bring you up to date! ✓ Current Shopware version ✓ Planned functions, release date and more

PIM - What is it? Your ultimate Shopware and PIM guide

The PIM guide for your Shopware store ✓ PIM system definition ✓ Functions ✓ Recommendations for Shopware extensions integration ✓ Individual PIM development

Shopware vs Salesforce: Our experts compare the store systems! (2024)

We make the big Shopware and Salesforce comparison so that you can find out which store system is best suited to your company.

Insurance for IT: what you need as a software developer

Insurance for IT? If you work in the IT sector, you should be properly insured. We'll show you which insurance policies are important for you!

The best programming languages for the backend

Which programming languages can be used for the backend? We introduce you to ten backend languages and explain what you can use them for.

The Idealo integration for the Shopware online store

Do you have a Shopware online store and want to open up another marketing channel? Then the Idealo integration is just right for you!

Headless CMS: The guide to your headless content management system

What is a headless content management system? Here you will find all the information, advantages and challenges as well as an introduction to various systems!

Create or buy Shopware 6 themes yourself? Everything you need to know about Shopware 6 template development

Are you faced with the decision to buy or develop a Shopware theme? Here you will find all the information and the respective advantages and disadvantages!

Google Analytics tracking links: How you can track clicks in GA4

Tracking links Google Analytics: We show you how to analyze information about your website in GA4 & track with outgoing Google Tracking clicks!

Shopware 6 vs. Magento 2 (Adobe Commerce) - The pros explain! (2024)

Find out everything about functions, user-friendliness and more in the big store system comparison between Shopware 6 and Magento 2 (Adobe Commerce)

Google Analytics and Hubspot: recording conversions with GA4

Google Analtytics with Hubspot? How to record conversions from HubSpot forms in Google Analytics GA4 ✓ GoogleTagManager

Databases for companies: The big comparison of relevant databases

Which database is right for you? Find out! In our article, we compare well-known database applications such as MySQL and MariaDB.

Website relaunch SEO: How to keep your rankings

A website relaunch is coming up and you're worried about your Google ranking? Here you can find out everything about the perfect website relaunch without SEO mistakes!

How the website relaunch works without losing rankings

Would you like to redesign your website? With our tips and tricks and the website relaunch checklist, your project will be a complete success!

Payment methods: 10 alternatives to PayPal

Here are ten good PayPal alternatives for your online store: Easy-to-integrate payment methods for fast payment processing for your customers.

Direct-to-consumer business: what you need to know about it

Direct-to-consumer has a number of advantages for manufacturers. Find out why you should sell to the end customer yourself, what sales channels there are and more.

Google Analytics 4: Why it's worth switching to GA4

Google Analytics 4 - Our guide to switching to the new version GA4 Meta Description: Learn all about the new version and Enhanced E-Commerce Tracking with GA4.

Online store: How to choose the right store system

Which store system is the best for your company? In our comparison, we examine store systems for aspects such as customization, hosting and more.

Can I track HubSpot Chat conversions in compliance with GDPR?

How to track the HubSpot Chat Widget using a CookieManager like cookiebot.com for GoogleAnalytics?

The best programming languages for web development

The best programming languages for web development? We introduce you to PHP, Ruby and others and show you which applications they are best suited for.

Shopware SEO - What beginners should know

SEO is also essential for Shopware in order to optimize your online store and increase your sales. We give you an initial overview of Shopware SEO!

What does the development of customized software cost?

Are you planning to develop custom software and don't yet know what the costs will be? Find out everything about the costs here!

Shopware 6: What are dynamic product groups?

What are dynamic product groups in Shopware and what can they be used for? And how can you create them? You can find out all this in our article.

Website promotion - what does it involve?

For a successful website, you need online marketing measures such as push & pull marketing, social media ads and SEA - here you will find an overview!

Digitization of KMUS: Why it is so important

Digitization must not stop at SMEs either: We show you how you can digitize your company and what funding is available.

Shopware Flow Builder: How to optimize business processes

The new Shopware release also comes with a new function: the Flow Builder. We'll show you what you can use it for and how you can use it in your online store.

Web development and website management - A complete overview

As a web development agency, we will show you an overview of all website elements. Learn all about SEO, content, website performance and more.

Web development: Does it always have to be Scrum?

Project planning in agile software development - does Scrum always have to be used for web development? We make the comparison and show alternative models.

Shopware vs Shopify: Which system for my online store?

We do the big Shopware 6 and Shopify comparison so you can find out which is better for your company's online store.

Reach your users with web apps and push notifications!

Push notifications in the form of web apps help you get closer to your business goals. Find out why you shouldn't do without them here.

How do I convert my store system to Shopware 6?

Would you like to carry out a Shopware 6 migration? We'll show you what to look out for and how to make the move a success.

This is what the life cycle of customized software looks like

What is the life cycle of software? What phases are there in development? We explain the individual steps such as planning, programming and more here!

Tips for developing secure custom software

How can you make your custom software development secure and protect it from hacker attacks? You can prevent security gaps with these tips.

How to increase webshop sales with conversion optimization

Would you like to increase the conversion of your online store in order to generate more sales? We have some tips for creating an online store that will certainly help you achieve this!

Web development: Four steps to a functional web app

Do you want to program a web app for your company, but don't know how to get started? We'll tell you four steps that will lead to success.

What is a web app? What you need to know about web applications

What is a web app? Optimize your business and use the advantages of an individual web app for your company.

What is frontend & backend programming?

Programming and web development consists of frontend, middleware and backend development. You can find an overview in our blog article.

How can I find the best software service provider for us?

Do you need support in the area of software development and are looking for a suitable software service provider? Find the most important criteria here.

Customized software development for your company: We show you how!

What if standard software is no longer sufficient? Customized software specifically tailored to your requirements can help you!

Optimize conversion rate: Targeted increase with design

Boost the performance of your online store with a higher conversion rate! Use our tips and tricks on UX and usability design to do this

IT outsourcing: How the outsourcing of IT activities works

Take advantage and outsource IT tasks now - save time and financial resources and utilize the know-how of experienced software developers!

Scheduling: this is how helpful customized software can be

Simplify scheduling in your company with customized software from EXWE and benefit from our expertise in software development.

Our HubSpot plugin - hand in hand with Shopware

Use our Shopware plugin between Shopware and the Hubspot universe now and benefit from simple and bundled data collection!

Online store: Success in e-commerce with these tips

Do you want to get started with your online store? Then take a look at our basics for your e-commerce success - this is how online retail works!

Every Shopware developer should have these skills

Are you interested in Shopware and want to get started as a developer? Then we have tips for you on how to become the ultimate Shopware developer!

This has changed in Shopware 6 since the last update!

Find out about the improvements and new features from Shopware 6.0 to Shopware 6.4.1.0 and stay up to date on the topic of online store creation.

The best Shopware 6 plugins for your online store

Shopware 6 plugins: With these plugins you can optimize your online store: from plugins for merchandise management systems, customer service to personalized products

Online store hosting - the ten most frequently asked questions

Everything you need to know about online store hosting - provider, costs, own server? We have the answer!

That is why the file name should not contain "Advertising"

It should be urgently prevented to provide image names e.g. as my_advertisement.jpg or other abbreviations in this direction.

Optimize Shopware cookie banner for tracking

Interview with Johannes Meibers. The cookie banner in Shopware has a strong negative impact on tracking, e.g. in Google Analytics. With a solution!

Successfully create & optimize SEA & PPC accounts

The ultimate step-by-step guide for online stores. Optimize your GoogleAds account and use Search Engine Advertising for your business.

Why your online store will benefit from SEA

And why search engine advertising is so important in e-commerce and for your store - Professional SEA management for your successful e-commerce.

Good air in the office - working safely after the lockdown

An investment in the future - how our customized software in combination with a CO2 measuring device ensures good air in the office.

JTL Connector: How to prevent overwriting during sync!

Our solution to the problem - what you can do if the JTL Connector causes problems with Shopware.

This is how the Kikis Kitchen Shop was helped after being overloaded!

Emergency Shopware support for your online store - how we can help you in emergencies with our monthly online store support.

Bootstrap media queries: Tips for Bootstrap 3, 4 & 5

Bootstrap media queries cheat sheet for Bootstrap 3 & Bootstrap 4 & Bootstrap 5 - tips and tricks about Bootstrap from our software developers.

Why your company needs a landing page

Everything you need to know for your landing page and how you can use it to target customers and direct them to your website

Google Analytics 4 Property with Shopware

Shopware with the new Google Analytics 4 Property - How to create Analytics 4 Property and the old Universal Analytics at the same time.

Individual software compact - What you need to know

You can find out all about the basics of custom software, advantages and disadvantages and phases of custom software in this article

What does Google PageSpeed really say?

Why Google PageSpeed is often misinterpreted, what really helps you to optimize your loading time and guarantee the best user experience.

Optimum growth supported by customized software

How our own customized software supports our growth and combines CRM, project management and resource planning.

Set up Google target projects for Shopware

You can find out how to set up target projects for your online store with Google Analytics and how to connect Google Analytics with Shopware here.

Long texts are possible with the Digital Publishing Plugin!

Our CSS hack with which you can map texts of any length on Shopware and avoid the problems of the plugin.

How to connect your retail business with online retail!

E-commerce solutions for your store - how to professionalize your merchandise management with the help of Pickware and JTL

Do away with emails! Tools for more effective customer support

Project management tools that make your life easier and why e-mail and ticket systems as a communication channel lead to problems.

Shopware Performance Guide for professionals

Our Shopware Performance Guide for professionals - tips and tricks to take the performance of your online store to the next level.

The 10 most important questions of the online store structure

Are you interested in setting up an online store but don't know where to start? Here you will find tips & tricks for your own store

The feature comparison - Shopware 5 vs Shopware 6

The big feature comparison between Shopware 5 and Shopware 6 - from A for salutation to Z for payment methods

How an online store can save your store

Find out what your customers expect from you and what you can do to save your store - digital change as an opportunity and a challenge

Creating an online store is not worth it

Why it is essential for you as a medium-sized company to present your offer online and why not every online store has to sell.

The 10 most frequently asked questions about Shopware 6

What is special about Shopware 6? Here you can find out everything from the technology and the differences to Shopware 5 to the development status

How to create invoice corrections for Shopware 5 without overwriting!

Our tip for Shopware invoices: Create an invoice correction without overwriting! Optimize processes in your online store quickly and easily.

Shopware Download / Appendix Fix after update

Linked downloads are no longer displayed? Here you will find the problem-solving attachment fix that will make your downloads visible again.

Show Shopware Custom Products under variant selection

In this article, we will show you how to place the Custom Products options below the variants by customizing the Shopware theme.

Integrate phpstan into Bitbucket Pipeline

How to integrate the popular static PHP code analyzer into your Bitbucket pipeline - our tips and tricks to make your life easier.

E-commerce tip: Shopware category on noindex

Shopware category on noindex, e.g. SALE category - customization in the backend, theme and settings within the categories.

Shopware 6 certification - EXWE is now a Shopware agency!

News from EXWE - We are a certified Shopware 6 developer! EXWE as your contact for online store development, support and maintenance.

Atlas Copco Hubspot Blog

EXWE supports Atlas Copco with the integration of the Hubspot blog into their website - content management made easy with EXWE and Hubspot.

Shopware 6 shipping costs note for shipping abroad

How to insert the shipping notice for shipping abroad in Shopware - Shopware 6 shipping tips to make your life easier.

Facebook competitions: Attention for your company

Use our tips and tricks to generate "likes" for competitions on your Facebook company page and optimize your business!

Joomla Language Bootstrap Dropdown with Flags

Tips and Tricks for Content Management System Joomla: Replace the regular Joomla dropdown with a nice Bootstrap dropdown including flags

xtCommerce - Confirmation email with remarks

xtCommerce - Insert remarks in confirmation mail

Correct currency & tax rates: Shopware Japanese States

The Shopware insert for the Japanese states - Use our tips and tricks about Shopware and optimize your online store now!

Tips and tricks for your Shopware store: Shopware USA / American states

Shopware deployment for the United States (USA) - Use our tips and tricks on Shopware and optimize your online store now!

Shopware tip: Track all of your store's shopping cart activities with ga Analytics

Use our Shopware tip and track all your shopping cart activities with ga Analytics to learn more about buyer behavior in your online store!

Shopware: An SQL query for PayPal relevant states

Use our Shopware tip on the topic: Shopware - All mandatory states for PayPal in one SQL. Use the SQL query in the article.

Shopware Shop: Tipps für Italienische Staaten

Shopware Shop: Tipps für Italienische Staaten

Shopware cancellation invoice with own number range

You can find out how to create a cancellation invoice with your own number range in Shopware in the following post.

xtCommerce 4.0: Enter direct debit data in confirmation email

xtCommerce - add the direct debit data to the confirmation email - simplify the work in your online store and optimize your e-commerce

Shopware Shop: Tips for Italian countries

The Shopware insert the Italian states - Use our tips and tricks about Shopware and optimize your online shop now!

All the news about Shopware 6

On our blog you can find all the news about Shopware 6. We give you tips, how you can improve your online store and set up Shopware. You can read all about it on our blog. As a Shopware agency, we are of course also available to personally at your side.

Tips and tricks for Shopware 6 plugins

For your Shopware Shop there is the possibility to install various plugins. We show you which Shopware plugins you absolutely need and introduce you to different ones, including for example, our Hubspot Shopware plugin.

News in e-commerce

As an agency for e-commerce software development, we are also interested in all the novelties and innovations in e-commerce. We prepare these for you in exciting blog articles. So you are you are always up to date with the blog of EXWE.

The topic of software development on the blog

Programming an individual software or an individual plugin is part of our everyday business. Of course, we are therefore up to date and have interesting Tips for you, which we share with you on our company's own EXWE blog. Here you can learn everything you need to know about programming custom software and plugin development.

This is what you need to know about web development

We're also on the road as a web agency, and we'd love to take you along on our latest discoveries in the world of web development. Also, of course, we don't want to keep from you how you can program your own web application and what else you should know about web everything else you should know about web app development.

Onlineshop creation: our tips

We at EXWE from Dortmund have already created several online stores and would like to share with you on the Blog our best Learnings and tips on the way give: How you can increase sales, how you can can make your online store faster and how monitoring works best.