Atlas Copco Hubspot Blog

by Meike Müller


Atlas Copco relies on HubSpot for the content management of its blog - we help with the integration.

The Swedish company is an international industrial group based in Nacka, near Stockholm, and is known worldwide for its leading compressor technology.

The link to the blog:

What exactly is HubSpot?

HubSpot is an all-in-one inbound marketing, sales and service platform. HubSpot can be used to attract potential customers to a website, generate leads, qualify them and close them. HubSpot is very user-friendly and manages to centrally collect and control various tools such as analytics programs or programs for pre-planning social media posts. Whether you want to create a webpage for a new product, create an email template for sales or monitor the performance of your company, HubSpot is the right place for you. Do you need help installing the Shopware plugin between your Shopware 5 or Shopware 6 store and the HubSpot universe? Feel free to contact the EXWE team!

Use the inbound method for your company and focus on your customers - they will thank you for it. The aim here is to build a basis of trust and provide your customers with added value. You can achieve this added value by creating interesting content and informing and interacting with your customers in an unobtrusive way. Hubspot is the perfect tool for this, as it is adapted to the inbound methodology. Here are three of Hubspot's most important functions at a glance:


- the central core of many inbound strategies. By regularly sending emails or newsletters, you build trust with interesting content and your customers get to know you better. In Hubspot, emails are created centrally and can be managed.


- Contacts are stored in a database and their activities such as websites visited, email interactions or form submissions are automatically recorded. The contacts can later be summarized and evaluated in smart lists.


- You can generate these in various ways, be it via call-to-action elements or landing pages. Forms on your website can also generate new contacts for your company. Hubspot has designed this process as follows: your potential customer clicks on buttons or banners as a call-to-action and is redirected to a landing page. On the landing page, there is then a form that they can fill out to request a free guide, for example. In this way, you offer them added value, create enthusiasm and interest in your company and perhaps manage to turn an interested party into a customer.

If you are interested in the HubSpot plugin and would like to interact even more efficiently with your customers, please contact us! We will help you with the integration of the plugin and provide subsequent service and support for your store. Feel free to contact us and we will be at your side as a strong partner.

What is your project? If you want to tell us about it, we'll call you back!

from 05.07.2019

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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