The Shopware Glossary: Technical terms and explanations for your online store with Shopware

by Meike Müller

Are you new to Shopware and want to finally get started with your Shopware store? Or do you always stumble over terms that you don't know yet? In our Shopware glossary you will find all important terms around Shopware and the corresponding explanation or guide. By the way: This glossary is updated regularly! So if you don't find a term yet, please let us know and we will add it immediately. If you have any further questions about Shopware, we will be happy to help you personally.

Reading time 6 min

Use the table of contents to quickly find the explanation you are looking for:
  1. Shopware 6 Demo
  2. Shopware Store
  3. Shopware 6 Changelog
  4. Shopware 6 maintenance mode
  5. Shopware 6 Licenses
  6. Shopware 6 Frontend
  7. Shopware 6 Backend
  8. Shopware 6 Updates
  9. Shopware 6 Themes
  10. Shopware 6 Cookie Settings
  11. Shopware 6 Filters
  12. Shopware Customer Groups
  13. Shopware low quantity surcharge
  14. Shopware Premium Items
  15. Shopware 6 Cache
  16. Shopware 6 API
  17. Shopware dynamic product groups
  18. Shopware shopping worlds
  19. Shopware experience worlds
  20. Shopware guest order
  21. Shopware 6 Newsletter
  22. Shopware landing page
  23. Shopware Topseller
  24. Shopware 6 Footer
  25. Shopware Delivery Time

Shopware 6 Demo

You are interested in the Shopware store system and would like to have a closer look at the functions? With the Shopware 6 Demo you get a good insight into all Shopware areas. You can request the demo store directly from Shopware itself and receive all the important details from an expert in a live presentation. As a prospective store owner, this gives you the opportunity to experience Shopware in action and understand how it can benefit your business.


The demo is offered to you without obligation, so you have the opportunity to try out the store system at your own pace and learn about the various features. Once you have received the access data for the demo store, you can log in directly and explore the user interface. This gives you the chance to experience the intuitive operation of Shopware and explore the possibilities for customization to your individual requirements.

During the live presentation, you can ask questions and receive tailored answers from an expert who will explain all the important aspects of the system. This will allow you to develop a better understanding of how Shopware works and how it can help your business succeed.

If you need additional support or would like an initial demo, feel free to contact us as well. As experienced Shopware experts, we will be happy to give you a comprehensive insight into the world of Shopware and show you how the system can be used successfully for your business. We offer personal advice and help you find the right solutions for your specific requirements.

Don't hesitate to try the Shopware 6 demo or contact us for more information. We look forward to helping you get started in the Shopware world and supporting you on your way to a successful online store.


In this video you will also get a good insight into Shopware 6 and the administration of the store:

YouTube Video von Shopware 6 Überblick

Shopware Store

If you run a Shopware online store, you can extend your store with many more features. Because in the so-called Shopware Store you will find many extensions and plugins. In principle, there is almost nothing you can not do with your store, if you install the right plugins for it. In your self-hosted store you will find under "Extensions" and "My Extensions" all plugins and extensions that you have already installed and purchased. You can also find all themes and upload new extensions there.

Here you can find the Shopware Store.

Abbildung des Shopware Stores

Shopware 6 Changelog

A changelog contains all changes of a project and serves as an important documentation of the development. It offers users the possibility to track at any time which updates have been made in a certain period of time. Especially for Shopware users, the changelog is a valuable source of information to learn which new features, bug fixes and improvements were included in the latest updates.

By regularly updating the changelog, users can see at a glance which new features have been integrated into the store system. This information enables store operators to exploit the full potential of Shopware and continuously develop their online stores. In addition, customization options can be identified based on the changes in the changelog, giving store operators the opportunity to adapt their stores accordingly and meet individual requirements.

If you as a Shopware user want to understand the impact of the changes on the use of the store system, it is recommended to regularly take a look at the changelog. The Shopware 6 Changelog is available online on the official Shopware website and provides a comprehensive overview of all updates that have been implemented. Here you can find detailed information about new features, fixed bugs and implemented improvements.

The changelog is also still available online for Shopware 5 users. This allows store owners who are still on Shopware 5 to track their systems and ensure they are aware of the latest updates.

It is advisable to use a test environment to review changes in a safe environment before applying them to a live store. This way, you can make sure that the changes will work smoothly and won't have any unwanted effects on your store's functionality.

Abbildung des Shopware 6 Changelogs

Shopware 6 Maintenance Mode

The maintenance mode in Shopware 6 is a useful tool for you when you are working on your live store. It allows you to ensure the usability and availability of your online store. With the maintenance mode, you can disable areas of your store to make the changes and make sure that it does not affect the operation of your web store. For example, you can include a maintenance page or set a message to your customers explaining the maintenance work and when the website will be back to normal.

And this is how you activate the maintenance mode in Shopware 5:

  1. Call up the basic settings via Settings.
  2. Then go via System to Maintenance Settings and there you can activate the maintenance mode.
  3. That's it, unless you want to edit the text individually. Then go to Settings again and then to Text modules. Search for "Maintenance" to find and edit the corresponding text modules.
  4. Empty the store cache afterwards so that the new text is also output.

Activating the maintenance mode in Shopware 6:

  1. First, select the sales channel that is affected by the maintenance work.
  2. Then a new window will open. There you will find "Status" further down.
  3. Here you have the option to activate the maintenance mode. Then save your new settings.
  4. So that you can still reach your store and not get the maintenance mode message yourself, you can enter your current IP address in the "Whitelist" field and then save it.

Abbildung der Storefront von Shopware 6 im Wartungsmodus

Shopware 6 licenses

Shopware 6 licenses are available in three different options. These are different packages with different features and prices. You have the choice between Rise, Evolve and Beyond if you want to run a Shopware store. The license for the package Rise you get from 600 euros per month and can thus run an online store that is more aimed at the B2C business. Evolve and Beyond offer more possibilities and are also suitable for B2B business. You also get better support from Shopware itself. The prices are not public, but are determined individually.

With all Shopware 6 licenses, you have the choice to use your store in the form of a SaaS, a PaaS or self-hosted.

Shopware 6 Frontend

The frontend of your Shopware 6 store is a template, which you can define and change yourself. You can find out more about this under the heading "Shopware 6 Template".

Abbildung der Standard Shopware 6 Storefront

Shopware 6 Backend

The Shopware 6 backend is in contrast to the Shopware 5 backend in the new, tidy design. Here you can create individual rules through the Shopware 6 Rule Builder, without the need for programming skills. For this, you can include various "and/or" conditions to get the desired result for you.

Abbildung des Shopware 6 Backend Dashboards

Shopware 6 Updates

The developers of Shopware 6 make regular updates of the store system to fix bugs and add new features. You can read about these updates on the Shopware blog or in the Shopware 6 changelog.

If an update is necessary for your store, you will receive a notification when you log into your store. You can open the update directly and see which plugins are compatible with the latest update. If everything is prepared for the update, you can start it. After a few minutes, the update is installed and you need to warm up data, but here you are also carried out by Shopware directly.

Abbildung des Updaters von Shopware 6

Shopware 6 Themes

With the themes in Shopware 6 you can design the user interface of your online store. You can choose from different themes that help you create a good user experience and present your brand or company properly. A theme usually contains various design elements that you can customize. In the administration of your store, you can find the item "Themes" under "Content" and can see here which themes you can use. In the Shopware Store you have the possibility to buy and install additional store themes.

In the video you will get more information about themes, but also about extensions and apps for your Shopware Store.

YouTube Video von Shopware 6 Themes

Shopware 6 Cookie Settings

The cookie notice that you can set with Shopware 6 comes after the EuGh ruling. Since then, there is an active user consent obligation in the processing of data. When visiting a page for the first time, the user must be asked whether he agrees to the processing. With the core update to Shopware 6, your online store should be legally compliant without you having to make any changes. To be completely sure with the legal situation, you should seek legal advice. Since we are not authorized to do so.

You can also find more information about the GDPR and the storage of personal data in Shopware in Shopware docs.

Abbildung des Standard Shopware 6 Cookie-Consent Managers

Shopware 6 Filter

With the filter in Shopware 6, your customers can find their searched products faster. They can use it to search for specific product features. Depending on the products you offer, different filter options make sense. For clothing, for example, customers should be able to filter by color and size, and perhaps also by material or brand. In order for the products to be found, you must of course also store your products with the various properties in the backend. Via "Catalogs" you get to "Properties". There you will see a list with all your properties and the specified property characteristics and whether they are displayed in the product filter.

How you can create your own sorting and different filters, you can see here again in the video:

YouTube Video von Shopware 6 Filter


Shopware customer groups

In Shopware you can create and edit different customer groups. So you have the possibility, for example, the prices for business customers directly in net and the prices for "normal" customers in gross. Under the item "Settings" you will also find the menu item "Customer groups" and there you can create a new customer group or edit the existing groups.

Abbildung der Einstellungen einer Kundengruppe

Shopware minimum quantity surcharge

In Shopware 5 you can set a minimum quantity surcharge if you want to set a minimum order value for your online store. Via the backend and basic settings you go to the item "customer groups". There you select the desired customer group such as "Shop customers" and can edit it. Here you have the option to select a minimum order value and a surcharge for orders. This is then the minimum quantity surcharge. So then for each customer who does not reach the minimum order value, the minimum quantity surcharge you set will be added. In Shopware 6, this function is no longer available. You must either buy and install a plugin from the Shopware Store or use the Rule Builder to create your own rules that replace this function. We are happy to assist you with this and help you create a minimum order value with a minimum quantity surcharge.

Shopware premium items

For Shopware 5, you can create your own reward items to reward your customers. For this you have to fulfill two requirements: Once you have to assign the product to a category and then activate the setting for displaying premium items. You can find this setting under Storefront and then Order Completion. Then go to Marketing in your Shopware 5 store and select "Premium items". Here you can enter all details (order number, minimum order value, export order number, store, etc.) and save. Already a premium article is created for your customers.

In Shopware 6 there is no direct setting option for this. However, in the Shopware Store there are now some plugins that make it possible to create premium articles.

Shopware 6 Cache

You can easily empty your Shopware 6 cache by going to "System" and then "Cache & Indexes" in the settings. There you will find the button "Empty Caches", with which you can empty all existing caches, for example to be able to see changes to the frontend. But then there is also the possibility to delete and warm up caches. With this you can also clear all caches, but also rebuild them to make your store faster. Likewise, you can also update the indexes here to generate SEO URLs for your store, among other things.

Abbildung des Cache-Moduls des Shopware 6 Backends

Shopware 6 API / API-First Approach

Shopware 6 follows the API-First approach. An AI refers to the application programming interface, i.e. the control center for data exchange. Shopware 6 now makes it possible for data from a wide variety of applications to be exchanged and used for your store and your success in e-commerce. Data exchange is possible with Instagram, Twitter and Google Maps, for example. In addition, in Shopware 6 you can also use a completely different frontend with the admin area of Shopware 6 and thus use your own store design.

Abbildung der Standard Verkaufskanäle von Shopware 6 mit Fokus auf den Headless-Kanal

Shopware dynamic product groups

You can create so called "dynamic product groups" for your Shopware store by setting different rules in the backend to group your products. The products that meet the specified conditions are then displayed in the places you specify in your store. This way you can categorize the products.

You can findmore information about dynamic product groups in our detailed article.

Abbildung der Übersicht der dynamischen Produktgruppen im Shopware 6 Backend

Shopware Shopping Worlds

The shopping worlds can be found in Shopware 5. For Shopware 6, the Shopware Experience Worlds were introduced as a successor. The shopping worlds should help you to improve the shopping experience of your customers. Via the Shopware 5 backend, a shopping world can be set to create category and product pages with a special design. Responsiveness also plays a major role here. So you can easily create landing pages, product presentations and marketing campaigns that your customer will remember.

Shopware 6 Worlds of Experience

The Shopware 6 Experience Worlds are the new counterpart to the Shopware 5 Shopping Worlds and focus entirely on the emotional shopping experience of the customer. This makes it easy to create individual store pages. Storytelling and addressing the different phases of the customer journey are possible with the experience worlds. This also gives you the opportunity to explain more about your company, manufacturing processes, sustainability and so on to your customers and accompany them visually. Likewise, it is now possible to target groups specifically by personalizing the approach. Also, all content can be internationalized. So, with the benefit of Shopware 6 Experiential Worlds, you can make yourself and your business stand out and improve your customers' experience.

Abbildung der Erlebniswelten Übersicht des Shopware 6 Backends

Shopware Guest Order

Guest ordering is a great option for new customers to quickly complete a purchase without having to create an account. This way you can increase your conversion rate.

With the standard installation of Shopware, the option to offer a guest order is included directly. In the backend under basic settings you can define further settings for guest ordering in your store. Under Storefront and Login/ Registration you can find the setting option "deactivate no customer account". Here probably still "No: Option is not preselected" is stored. But you also have the option to select " Yes" to deactivate the guest order. With the default setting "No: Option is not preselected" you offer your customers the guest order, but they have to select the option themselves before buying. Your last setting option is called "No: Option is preselected". Then the guest order is on and the checkbox for the guest order is already preset.

Abbildung der Einstellung zu Gastbestellungen im Shopware 6 Backend

Shopware 6 Newsletter

If you use Shopware 6 for your online store, you can also send newsletters. However, this is not simply possible from within Shopware. You need a so-called newsletter recipient module. So you can easily transfer the recipients of the newsletter via an interface. This way you have the possibility to decide which tool you want to use to send your newsletter.

You can find the appropriate extensions for this in the Shopware Store. For example, there is the Mailchimp newsletter configuration or the extension from rapidmail.

Shopware Landingpage

Landingpages are specially created pages that appear after a click on an advertisement or in the search results of a search engine. They cannot be found via the normal navigation of a website. In Shopware you can also create landing pages for advertising purposes, which do not appear in your online store. And this is how it works in Shopware 6:

First, you need to create a new experience for your landing page. You can do this in the administration under the item content. There you click on "Worlds of experience". Then you have to answer the questions, what kind of website you want to create. Here you can directly select landing page and design it as you wish. In order to make the landing page with the experience world available, you have to add the landing page in the administration under catalogs. For this you need to make additional settings and can also directly implement your SEO.

In this video you can find more details about the landing pages in Shopware 6:

YouTube Video von Shopware Landingpage


Shopware Topseller

In Shopware 5 there was a possibility to integrate topsellers directly into your online store via Shopware. In Shopware 6, you can now do this via extensions that you can find in the Shopware Store. With these extensions you can, among other things, build a product slider into your experience with the top sellers of your store. Filtering and sorting by top sellers is also possible. With caches & indices the topsellers are always recalculated. Here you can find the topseller extensions for your online store with Shopware.

Shopware 6 Footer

If you install Shopware, important pages like terms and conditions and privacy are not yet created. You have to set these in your footer. About the categories you can create which pages you want to set in the menu or footer. Every single item represents its own category.

In the administration under categories you can create the category Footer and activate it. In the next step you go back to your sales channel, which should contain this category and then you can select the new category "Footer" under "Basic settings" and "Entry point for footer navigation". In the categories, you can then create further subcategories for the main category Footer, such as "About us", but also "Information" such as "Terms & Conditions", "Imprint" and "Privacy". You should also activate these afterwards.

Abbildung der Einstellungen für die Footer-Navigation im Shopware 6 Backend

Shopware delivery time

So that your customers know when they can expect the ordered goods, you can set information about the delivery times of your products via the delivery times function. You can find this under "Settings" and then "Shop". Here you can enter your information. Once you have created your delivery times, you can always set your created delivery times for each product in the product information under "Availability". Customers will see this information on the product detail page and will be well informed.

In addition, you can also show your customers the delivery times again in the shopping cart, if you want. Activate this function via "Settings", "Shop" and then "Shopping cart".

Abbildung der Übersicht der Lieferzeiten im Shopware 6 Backend

Shopware Support with EXWE

We hope that these explanations of common Shopware terms and functions have helped you to set up your store the way you want it. If you have Shopware terms that we haven't explained yet, you can either find more Shopware articles in our blog or feel free to contact us by phone or via the contact form. We are happy to help you with all your Shopware questions. You need support with the creation, administration or redesign of your online store? We are your best contact as a Shopware agency.



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from 03.04.2023

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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