Why your online store will benefit from SEA
- What is SEA and how can your online store benefit from it?
- Reasons for SEA - search engine advertising for your successful e-commerce
- Professional SEA Management - Support for your Online Marketing
- Questions and answers about Search Engine Advertising
Reading time 3 min
In the field of e-commerce, SEO or search engine optimization has become common knowledge, but what is SEA and do I even need to deal with it? If you are in the field of e-commerce or even own an online store, the answer to this is quite clear - yes, you have to. Your company and therefore you can only profit from SEA. Why? - We will explain that to you in the following article. We are also happy to offer you further support in the area of performance marketing, especially for online stores, and together we can increase the performance of your store!
SEA is the abbreviation for search engine advertising, but is also called keyword advertising and includes the placement of advertisements in search engines. Search engine marketing is available on various search engines such as Bing, Yahoo, Googe and Ecosia, the best known of which, with a market share of almost 90%, is Google with Google Ads.
Via Google Ads, you can place various advertisements, such as shopping, image or text ads, and thus advertise your company. If you approach this strategically, you can increase the performance of your store. While SEO - search engine optimization - is a process in which you have to invest time and patience, SEA can provide you with good results relatively quickly, such as an increase in traffic. Digital growth potential is possible based on campaigns, keyword searches and optimization of ad texts. This includes optimal monitoring of campaigns and later post-processing or adjustment.
Measurability: Through SEA, goals such as increasing the number of visitors to your online store or your brand awareness are measurable. Through later evaluation of your campaign, your results become measurable.
Quick success: If you use SEA correctly, the campaigns for your store and thus your company will be successful quickly. In contrast to search engine optimization, where the results are only visible later, SEA results are visible quickly.
Cost control: With SEA, you decide on the respective daily budget, which should not be exceeded. Usually, three different price models are used for billing: CPC, CPM or CPA. CPC stands for Cost Per Click and is the most common variant - you only pay if your ad is clicked.
Target group specific targeting: You have determined in advance which target groups you want to address with your store. Also with SEA you have to determine which target group you want to reach. You know your target group exactly? Perfect! Then you can build your ads specifically for them and address your potential customers. You are not quite sure? Target group targeting provides you with many targeting features that make it easier for you to set the target group.
Brand awareness: Through SEA, your online reach will increase and your brand awareness will rise. In addition to attracting new customers, your ads will also increase the visibility of your store - not everyone who sees your ad will buy from you, but your brand will be noticed and thus become better known.
Of course there are companies that can support you in planning and implementing SEA. We, too, have learned step by step through many years of experience and through online marketing for our company and our customers, and we pass on our knowledge. SEA and technology belong together for us. Since we are IT service providers with a high level of technical know-how, we can implement SEA differently than agencies that only specialize in marketing. Through technical automation, we can offer SEA support that is driven by numbers and data. This allows us to conduct targeted monitoring and identify superfluous cost guzzlers.
You are already running SEA but feel that you have not yet exhausted all the possibilities? We currently offer an SEA audit to identify and analyze your optimization opportunities: We analyze your SEA accounts regarding growth and efficiency potentials. This way you benefit from our deep know-how and channel understanding. If you are interested or have questions about SEA, please contact us and bring your store or website to a new level.
If you have any further questions, we hope that we can cover a few more topics with the following FAQ. Otherwise, we are of course always available by phone and will be happy to answer your individual questions.
SEO stands for Search Engine Optimization. It is a set of techniques and strategies that improve the visibility of a website in the organic search results of search engines such as Google and Bing. The main goal of SEO is to optimize the website so that when users search for relevant terms, they appear as high as possible in the search results. We have already gone into this in more detail in another blog of ours.
The two main platforms for SEA are Google Ads and Microsoft Advertising . These two platforms cover the majority of the SEA market.
The success of SEA campaigns is measured by various metrics, including click-through rate (CTR), conversion rate, cost per click (CPC), return on advertising spend (ROAS), and many more. Choosing the right metrics depends on the goals of your campaign, if you need help with this, of course, you can always contact us.
The budget for SEA campaigns depends on several factors, including industry, competition, and geographic region. It's important to set a budget that fits your goals and resources.
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Capture conversions from HubSpot forms in Google Analytics GA4 (with GoogleTagManager) and if necessary also with ServerSideTracking).