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Google Shopping with variants

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In the standard version you will find in the Shopware exports, already a template for the Google Merchant Center to play out Google Shopping . Unfortunately, this version does not display the correct variant. Which makes sense, of course, if you have many variant articles in your shop. We add at least the following parts:

FORTITLE:

{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}

FOR LINK DIRECTLY TO VARIANT:

{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}

If necessary, you can even play out attributes and the specific image of the variant. So this should also still be on your radar for Google Shopping. Furthermore, you should not forget to check the box for "Export variants". In summary, the export can look like this:

HEADLINE

{#BOM#}{strip}
id{#S#}
title{#S#}
description{#S#}
link{#S#}
image_url{#S#}
gtin{#S#}
weight{#S#}
brand{#S#}
mpn{#S#}
condition{#S#}
product type{#S#}
price{#S#}
shipping{#S#}
location{#S#}
currency{#S#}
availability{#S#}
tag_exists
{/strip}{#L#}

TEMPLATE

{strip}
{$sArticle.ordernumber|escape}{#S#}
{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}
{$sArticle.description_long|strip_tags|strip|trim|truncate:500:"...":true|escape}{#S#}
{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}
{$sArticle.image|image}{#S#}
{if $sArticle.ean}{$sArticle.ean|escape}{else}{/if}{#S#}
{if $sArticle.weight}{$sArticle.weight|escape: "number"}{" kg"}{/if}{#S#}
{$sArticle.supplier|escape}{#S#}
{$sArticle.suppliernumber|escape}{#S#}
New{$sArticle.supplier|escape}{#S#}
{$sArticle.articleID|category:" > "|escape}{#S#}
{$sArticle.price|escape: "number"} EUR{#S#}
DE::Standard shipping:{$sArticle|@shippingcost: "prepayment": "en"|escape: "number"|replace:",":"."} EUR{#S#}
{#S#}
{$sCurrency.currency}{#S#}
{if $sArticle.esd}In stock
{if $sArticle.instock>0}In stock
{elseif $sArticle.releasedate && $sArticle.releasedate|strtotime > $smarty.now}Pre-Ordered
{elseif $sArticle.shippingtime}In stock
{else}Not in stock{/if}{#S#}
{if $sArticle.ean}yes{else}no{/if}
{/strip}{#L#}

How do I link Google Shopping to my Shopware store?

Google Shopping additionally pushes the sales of many online shops. But how do I connect my Shopware shop with the advertising channel? To connect Shopware with Google Shopping you also need a Google AdWords and a Google Merchant Account. The advantages of Google Shopping are the easy administration, controllable costs, ready-to-buy customers, an excellent conversation rate and the appealing presentation, which has a positive effect on the customer's buying behavior.

As always, if you have any questions, please feel free to contact us at [email protected]

Meike
Meike
from 23.07.18 um 11:33

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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