How to link Google Shopping with your Shopware store!

In the standard you will find in the Shopware exports, already a template for the Google Merchant Center to play out Google Shopping . Unfortunately, this version does not display the correct variant. But this makes sense if you have many variant items in your store. We add at least the following parts:

FORTITLE:

{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}

FOR THE LINK DIRECTLY TO THE VARIANT:

{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}

If necessary, you can even play out attributes and the specific image of the variant. So you should have this also for Google Shopping still on the screen. Furthermore, you should not forget to check the box for "Export variants". In summary, the export can look like this:

HEADER

{#BOM#}{strip}
id{#S#}
title{#S#}
description{#S#}
link{#S#}
image_url{#S#}
gtin{#S#}
weight{#S#}
brand{#S#}
mpn{#S#}
condition{#S#}
product type{#S#}
price{#S#}
shipping{#S#}
location{#S#}
currency{#S#}
availability{#S#}
mark_exists
{/strip}{#L#}

TEMPLATE

{strip}
{$sArticle.ordernumber|escape}{#S#}
{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}
{$sArticle.description_long|strip_tags|strip|trim|truncate:500:"...":true|escape}{#S#}
{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}
{$sArticle.image|image}{#S#}
{if $sArticle.ean}{$sArticle.ean|escape}{else}{/if}{#S#}
{if $sArticle.weight}{$sArticle.weight|escape: "number"}{" kg"}{/if}{#S#}
{$sArticle.supplier|escape}{#S#}
{$sArticle.suppliernumber|escape}{#S#}
New{#S#}
{$sArticle.articleID|category:" > "|escape}{#S#}
{$sArticle.price|escape: "number"} EUR{#S#}
DE::Standard shipping:{$sArticle|@shippingcost: "prepayment": "en"|escape: "number"|replace:",":"."} EUR{#S#}
{#S#}
{$sCurrency.currency}{#S#}
{if $sArticle.esd}In stock
{if $sArticle.instock>0}In stock
{elseif $sArticle.releasedate && $sArticle.releasedate|strtotime > $smarty.now}Preordered
{elseif $sArticle.shippingtime}In stock
{else}Not in stock{/if}{#S#}
{if $sArticle.ean}yes{else}no{/if}
{/strip}{#L#}

How do I link Google Shopping to my Shopware store?

Google Shopping additionally pushes the sales of many online stores. But how do I connect my Shopware store with the advertising channel? To connect Shopware with Google Shopping you also need a Google AdWords and a Google Merchant Account. The advantages of Google Shopping are easy administration, controllable costs, customer ready to buy, an excellent conversation rate and the appealing presentation, which has a positive effect on the customer's buying behavior.

As always, if you have any questions, please feel free to contact us at info@exwe.de. We are at your side as a certified Shopware agency and support you from the development of your online store to the service & support of an already existing store.