How to link Google Shopping with your Shopware store!

23.07.2018
by Meike Müller
Shopware
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As a certified Shopware agency we would like to help you with useful tips & tricks to bring your online store to a new level. Do you need help with your Shopware online store or do you have further questions - feel free to contact us! And now have fun with our trick and optimize your Shopware Shop:

In the standard you will find in the Shopware exports, already a template for the Google Merchant Center to play out Google Shopping . Unfortunately, this version does not display the correct variant. But this makes sense if you have many variant items in your store. We add at least the following parts:

FORTITLE:

{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}

FOR THE LINK DIRECTLY TO THE VARIANT:

{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}

If necessary, you can even play out attributes and the specific image of the variant. So you should have this also for Google Shopping still on the screen. Furthermore, you should not forget to check the box for "Export variants". In summary, the export can look like this:

HEADER

{#BOM#}{strip}
id{#S#}
title{#S#}
description{#S#}
link{#S#}
image_url{#S#}
gtin{#S#}
weight{#S#}
brand{#S#}
mpn{#S#}
condition{#S#}
product type{#S#}
price{#S#}
shipping{#S#}
location{#S#}
currency{#S#}
availability{#S#}
mark_exists
{/strip}{#L#}

TEMPLATE

{strip}
{$sArticle.ordernumber|escape}{#S#}
{$sArticle.name|strip_tags|strip|trim|truncate:60:"...":true|escape} {$sArticle.additionaltext|escape|replace:'"':''}{#S#}
{$sArticle.description_long|strip_tags|strip|trim|truncate:500:"...":true|escape}{#S#}
{$sArticle.articleID|link:$sArticle.name|escape}{if $sArticle.additionaltext}?number={$sArticle.ordernumber}{/if}{#S#}
{$sArticle.image|image}{#S#}
{if $sArticle.ean}{$sArticle.ean|escape}{else}{/if}{#S#}
{if $sArticle.weight}{$sArticle.weight|escape: "number"}{" kg"}{/if}{#S#}
{$sArticle.supplier|escape}{#S#}
{$sArticle.suppliernumber|escape}{#S#}
New{#S#}
{$sArticle.articleID|category:" > "|escape}{#S#}
{$sArticle.price|escape: "number"} EUR{#S#}
DE::Standard shipping:{$sArticle|@shippingcost: "prepayment": "en"|escape: "number"|replace:",":"."} EUR{#S#}
{#S#}
{$sCurrency.currency}{#S#}
{if $sArticle.esd}In stock
{if $sArticle.instock>0}In stock
{elseif $sArticle.releasedate && $sArticle.releasedate|strtotime > $smarty.now}Preordered
{elseif $sArticle.shippingtime}In stock
{else}Not in stock{/if}{#S#}
{if $sArticle.ean}yes{else}no{/if}
{/strip}{#L#}

How do I link Google Shopping to my Shopware store?

Google Shopping additionally pushes the sales of many online stores. But how do I connect my Shopware store with the advertising channel? To connect Shopware with Google Shopping you also need a Google AdWords and a Google Merchant Account. The advantages of Google Shopping are easy administration, controllable costs, customer ready to buy, an excellent conversation rate and the appealing presentation, which has a positive effect on the customer's buying behavior.

As always, if you have any questions, please feel free to contact us at info@exwe.de. We are at your side as a certified Shopware agency and support you from the development of your online store to the service & support of an already existing store.

Meike
Meike
from 23.07.2018

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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info@exwe.de
+49 231 93149827