Our HubSpot plugin - hand in hand with Shopware - bundle the data of your store

by Meike Müller


What awaits you
  1. What is HubSpot, anyway?
  2. What are the advantages of HubSpot?
  3. How can I use my data from Shopware in HubSpot?
  4. Why is plugin integration so important for using HubSpot?
  5. Will the HubSpot plugin be developed further?
  6. How do I get the plugin to work with Shopware and HubSpot?


For long-term growth of your Shopware online store and your business in general, it's important that you know your customers and can respond to their needs. That way, you can retain them and build a solid customer base. One helpful tool for a successful customer journey is the software HubSpot. In order to be able to use HubSpot with the data of your Shopware store, you need a so-called interface. And that's where our HubSpot plugin for Shopware 5 & 6 comes into play!

What is HubSpot actually?

Before we go into depth, you should first know what HubSpot actually is and why you need it for your customers and your online store. Because HubSpot is the tool you should use for successful inbound marketing.

But what is inbound marketing? Inbound marketing is a strategy that you can use to build a long-term relationship with your customer. You give your customers helpful tips and give them professional advice so that they associate your online store with a good experience. You try to make them feel comfortable when they browse your products or contact your customer support with questions. To help you make your inbound marketing more effective and efficient, there's HubSpot. HubSpot is a CRM, or customer relationship management. It has all the tools you need for your online store support. Your customers' data is collected in one place on a daily basis and is accessible to your employees.

What are the advantages of HubSpot?

Grafik Laptop HubSpot VorteileWhen you use HubSpot, you have all of your customers' data collected in one place. They are always up-to-date and allow you to have everything at a glance. In addition, the daily updated collection of data is also helpful for your employees from different departments. They no longer need to communicate with each other to check the current status. They can see this in HubSpot. This way, you can avoid the problem of insufficient or incorrect reconciliation in your company and save a lot of time in the process.

Simply all activities of your customers are recognized and stored in HubSpot. This way, you can plan next steps to get customers to buy your product or service. How about a customized discount coupon that you can send to all customers who abandoned their purchase just before completion?

Also, all the data is presented in reports and analytics tools, so you can make much better use of it. This makes HubSpot a powerful marketing tool that allows you to categorize your customers into target groups. With this information, you can take your marketing campaigns to a new level.

You can also use HubSpot to plan, create and track email marketing, Google Ads, content strategies, social media activities and much more. HubSpot has its own small tools for this purpose. With HubSpot, you get an all-in-one solution that is suitable for everyone, since programming skills are not necessary. So it's an absolute must for your online store!

How can I use my data from Shopware in HubSpot?

As we briefly mentioned above, our Shopware 5 and 6 - HubSpot Contact & Deals plugin is the answer to this question. If you want to see the data from your Shopware online store in Hubspot, you need our Shopware plugin as an interface between the two software systems. It enables smooth data transfer after you have installed and set up the plugin for the first time. After that everything runs automatically. You receive all information about existing and new customers to analyze them in Hubspot. Among other things, the plugin provides you with components of the customer base, such as name, email address and phone number. In addition, you will receive data on the completion of the purchase and much more information.

Grafik Laptop funktionierender Shopware Onlineshop ist Voraussetzung Of course, a functioning Shopware online store is a prerequisite for this. If you don't have a high-quality Shopware online store yet, you should take care of it first. This is the only way to transfer and evaluate important data smoothly. We are also available for a professional online store creation and optimization.

Plugin integrationWhy is this so important for using HubSpot?

HubSpot is a helpful tool for increasing the online sales of your customers. However, HubSpot is of no use if it is not filled with important data. In Shopware online stores, this data is located in Shopware itself: Customer data, order data, sales history, orders placed and cancelled, shopping cart details, and much more. With our Hubspot plugin, all customer activity in the Shopware online store is transferred to the HubSpot tool. This happens automatically and regularly. All data in Hubspot is therefore displayed completely and up-to-date on a daily basis thanks to our plugin. It can then be used in the next step to grow your business by using the information for better marketing and an improved customer journey.

Is the HubSpot plugin under development?

Our HubSpot plugin development is never finished. We're constantly innovating to make your experience with HubSpot even better. If you're missing features or need customizations, feel free to contact us. Because we can optimize our HubSpot plugin to your wishes.

These innovations have been added recently: Now orders can include multiple items from a product catalog. In older versions, each item was submitted as one order. However, this requires that you have subscribed to Sales Hub Professional. In addition, our plugin now also works for Shopware 6 and we have also included the subshop functionality.

How do I get the plugin to work with Shopware and HubSpot?

Grafik Laptop Onlineshop mit Plugin verbindenIf you don't know how to install a plugin and have it connect to your Shopware online store so that the link to Hubspot also works, then you've already come to the right place. We will gladly take over this task for you. Just contact us via our contact form or call us for a non-binding consultation. If you want to try it yourself first, you can visit the Shopware Store. There you will find all plugins that are available for your Shopware online store. You can also install our HubSpot Contact & Deals plugin via the store. You select the plugin in the store, log in to your Shopware account and load it with the appropriate credit. Now you can download the plugin and install it.

You need help with the integration of the plugin in your store? Or you have general questions about Shopware, Onlineshop creation or e-commerce? Then we at EXWE are happy to assist you as a strong partner - feel free to contact us!

Was ist dein Projekt? Wenn du uns darüber erzählen möchtest, rufen wir dich zurück!

from 07.07.2021

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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