Shopware vs. Shopify: Which system for my online store?

by Meike Müller

If you want to run an online store, you can use a so-called store system. The creation of an online store using store systems such as Shopware or Shopify makes it easier for you to set up your store. In this article we would like to compare the two store systems with each other. So you can find out which of the two variants fits best to you and your project.

Reading time 10 min

What to expect
  1. We explain to you what a store system actually is
  2. Then we will briefly introduce the companies Shopware and Shopify.
  3. In the main part of our article we make the big comparison of the two store systems
  4. Afterwards we will summarize all advantages and disadvantages of the two shop systems
  5. and give you information about the Shopware update
  6. In addition, we give you an update status July 2022
  7. Last but not least we present you our conclusion
  8. FAQ: What do the store systems do?
    1. What does Shopify cost?
    2. What is Shopware?
    3. What does Shopify do?
    4. What does Shopware cost?



We hope you enjoy this article and that by the end you know which store system is best for you.

What is a store system?

A store system is a software with which a company can operate an online store and sell its products and services. The system is managed, maintained and usually operated by the company itself. It must be clearly distinguished from platforms such as Ebay and Amazon. These are so-called marketplaces, which companies and retailers can also use to sell their products. However, these platforms are operated by Ebay and Amazon themselves and can only be customized to a limited extent.

There are many different store systems that can be used with or without programming skills. Shopware and Shopify, for example, are such store systems. They are both characterized by the fact that they have drag & drop functions that anyone, with or without programming experience, can use. How exactly the functionality of Shopware and Shopify is expressed and what everything is possible and what is not, we would like to show you later in more detail.

The Shopware 6 store system

The Shopware store system was developed in Germany in 2004. It is a store system that consists of various modules that can be combined into an online store. The latest version of the store system, Shopware 6, has been available since May 2019. The current update is, which was released at the beginning of April 2022. We will also take a look at this version later in our comparison.

Shopware 6 is available in different editions at different prices: That is the Community Edition, the Rise, Evolve and Beyond editions. Thus, Shopware is available as open source software and as a commercial version. The individual versions can be purchased in a subscription model at a monthly rate or with a one-time payment.

The Shopify store system

Shopify was also founded in 2004 as a Canadian company by the German developer Tobias Lütke. The first real version of the store system was released in 2006. The first webshop that went online with Shopify was the company's own store. The online store offered snowboards. Over the years, the system gained popularity and customers and was then even able to go public in 2015.

With Shopify, small and medium-sized companies can operate their online store. In a newer version, there is even the possibility that large corporations can create your online store. The cheapest basic version is available from 29 USD.

With the help of a modular system, an online store can be created and designed very easily and without technical knowledge. For additional features and designs, there is an app store that provides over 1000 extensions for free or for a fee.

Shopware 6 vs. Shopify - The comparison

Shopware 6 comes in different licenses: community, starter edition, professional and enterprise version. There are different subscription models here: Basic Shopify, Shopify and Advanced Shopify. For companies with a particularly high volume of business, Shopify also offers Shopify Plus. If you have a blog, you can add products through Shopify Lite.
Cloud- or self-hosted depending on the edition Cloud hosting
The Community Edition is free of charge. The Rise version of Shopware is available from 600 euros per month. For the Evolve and Beyond versions, prices must be requested individually. From 29 USD monthly in the smallest Basic version. Products that you only want to add to your website or blog can be offered through Shopify Lite for as little as 9 USD monthly. The regular version for growing businesses costs 79 USD monthly. The Advanced Shopify version is available for 299 USD monthly.
In Shopware Shop there are many plugins that can extend the functionality of the online store. Since Shopware 6 is still relatively new, there aren't quite as many plugins as there were in previous Shopware versions. However, new plugins are added regularly. You even don't have to pay anything for some plugins. There are over 1,000 extensions and design templates in the Shopify App Store, some of which are free, but some of which can be paid for. The downside with the store system is that not all extensions are available in Europe or tailored to Europe. Since it is a North American company, all features are more tailored to this region.
Previous knowledge is not necessary, because you can create the Shopware store by clicking different modules together. However, with prior knowledge you can implement more and create your own custom solutions. Not necessary, because the online store creation is done with the help of a modular system.
Modular e-commerce system with extensions and standard solutions. The basic software is a closed modular system.
The effort for the setup of a Shopware Onlineshop is low. The own further development is relatively easy, because there is a good documentation and a German support team is available for questions. The setup is simple. However, individual further development is not possible, since it is a closed system.
The company Shopware is constantly developing and informs its users about changes on the company's own blog. In addition, it is a German manufacturer that finances the system and further development itself. New changes and suggestions for improvement can therefore be implemented quickly. Shopify's further development is dependent on the listed parent company
With Shopware 6, it depends on the edition to what extent the Shopware Online Shop can be individualized. Generally, you can make your own changes and customizations in the self-hosted variant. Since the entire code is open source, you or your programmers have the possibility to develop individual solutions and plugins to make your Shopware store even more professional. Shopify is kept very simple and can also only be customized to a very limited extent. There are several design themes that you can use. You can also install extensions for other functions. However, you cannot add your own developments.
The cloud-based Shopware 6 version is not as well developed as Shopify. But in the self-hosted version of the Shopware online store can be flexibly adapted and extended by functions. These can be easily developed by Shopware programmers. Shopify is limited in functionality. You cannot add your own functions and must use those that already exist. However, for a standard online store, all the functions that are needed are available.
There are various online store templates that can be both free and paid. It is the same with Shopify.
Shopware is based in Germany, so all developments and plugins are very tailored to the German market and DSGVO compliant. Shopify, on the other hand, with its headquarters in Canada and servers in the USA, is not necessarily legally compliant for the German specifications. However, you can still make your online store legally compliant. There are enough instructions on the Internet for this.
Online marketing in shopping worlds with different tools. Landing page creation is possible, for example. A wide range of tools is available for marketing. This can be used to create advertising campaigns, for example.
Primarily for medium-sized to very large online stores. The different versions are perfectly suited for different company sizes. Especially for medium to very large online stores. The different versions are perfectly suited for different company sizes.
Vorschau YouTube Video von Shopify oder Shopware

Advantages and disadvantages of the store systems at a glance

After we have compared the two store systems, we would like to briefly list the most important advantages and disadvantages of Shopware 6 and Shopify. This will give you a better impression of which store system is best suited for which situation.

Shopware 6

Shopware 6 advantages Shopware 6 disadvantages
  • Many individualization possibilities, because code is open-source
  • Different versions depending on company size and individualization wishes
  • Easy setup and online store creation with modules
  • Community Edition is free of charge
  • Company based in Germany, legal compliance is given
  • Many plugins that extend the functionality of the Shopware online store
  • Costs are higher, if it is not exactly the free open source tariff


Shopify advantages Shopify disadvantages
  • Shopify versions for any size business
  • Easy setup and online store creation with modular system
  • Smallest version starting at 29 USD monthly
  • Over 1,000 extensions
  • Not all extensions are available in the European area
  • Is a closed system, few individualization possibilities
  • For legal conformity in Germany partial conversions must be made

Update 26.04.2022: Shopware

Another advantage of Shopware 6 is that the store system is constantly being developed and new functions are released. So you can always update your online store with Shopware 6 to the latest technology, but also adapt to the legal situation in Germany. The latest version is Shopware, which has been available since the beginning of April 2022. With the release, for example, improvements have been made that affect the admin and his field of activity. Likewise, changes have been incorporated to help meet legal requirements.

In the EU, for example, a new Price Indication Directive has been introduced. This means that products must also contain information about the lowest price of the last 30 days. This should benefit the user and prevent merchants from advertising "false" low-price offers, even though the product has been cheaper before. The Shopware developers have adapted the store system directly with the latest release. Two new price fields now allow to specify the lowest price in gross and net in the product details. As you can see, using Shopware is very convenient to always take into account all legal requirements. You only have to maintain the details and don't have to deal with the programming implementation in your online store. This is a great advantage of Shopware 6.

The cookie banner has also been adapted in Shopware. Due to the Telecommunications Telemedia Data Protection Act, the buttons in the cookie banners must now all be the same color and size. Previously, store owners had their preferred choice of cookies being stored highlighted. Those who continue to display this in this way risk a warning notice. So that you as a store operator do not receive a warning, this has been adjusted accordingly by the Shopware programmers.

Update 13.07.2022: Shopware Version to

To bring you up to date in this post as well, we would like to introduce you to the Shopware update from July 04 and the new features it contains, as well as all the important improvements that have been added since version With each Shopware update, the store system is improved and the wishes of the users are gradually implemented. Thus, the community also has an influence on how Shopware changes. For example, if you have an urgent request for a function, you can open a ticket at Shopware to express this. Under certain circumstances, your request will be implemented in the next or subsequent updates.

Version is a security update for Shopware. This was released on 20.04.2022. There some security holes were closed, which were from the level of "medium" to "low" threat. Thus, all older versions were improved and protected against attacks on the store system or your online store.


The next update was released on 04.5.2022 by Shopware. It is version, which brought some new features. The new features include a confirmation email that goes out to users who send you a contact request through your store. They will then receive an email that contains that their message has been sent to your online store and has been received by you. In addition, with the new update, Shopware developers have added salutations to the emails that are sent when the user's password is reset in your store. Another improvement was made for the address input. Thus, the states field appears only if the previously selected country also has individual states. This was not the case before.

Shopware Version

Right after the update, version was released. Here another change was released: Now only categories are displayed in the navigation, which are also active. Until this point, it could happen that categories were visible that were actually set to inactive.

Major update

In June 2022, there was another major update: Shopware Here, some improvements were implemented, especially for the administrators of your online store. One new feature is the improvement of the tag manager. With the tag manager you have the possibility to tag products, orders, shipping methods and more. These keywords help you to categorize data and evaluate it better. Of course, you can also use the tags to create new rules in the Rule Builder. With the update you can now better manage your set tags. There is a clearly arranged module for this purpose: Delete, edit or merge tags. You can also see what is assigned to a particular tag.

There have also been improvements for the dynamic product groups. Now two more filter conditions can be selected: GTIN/EAN and delivery time. With the option of GTIN or EAN you can select products with a certain identification number. With the selection option delivery time you can only play out products that have a certain, for example, very short delivery time. This is useful, among other things, when it comes to gift purchases just before Christmas or a similar event.

Another point is the improved search for admins. With the improvements, admins can work more efficiently and find what they are looking for. For example, Shopware developers have significantly improved the performance of the search and adjusted the ranking of search results.

In addition, with6.4.12.0, the Flow Builder has also been optimized (Maybe link the Flow Builder article here?). Here, the sorting and grouping of the individual actions you can select has been improved. If you want to select an action in the dropdown menu, you will find it well sorted in appropriate categories. Also, you will now be asked if you want to save your changes before exiting the flow builder.

More about the updates you can find on the website of the store system itself


The latest Shopware release was published on 04.07.2022. With this update, the store system gets a few small improvements, such as fixing some minor bugs and adding smaller features that make the work in the store system easier. For example, texts can now be inserted into the text editor with the combination CTRL + Shift + V. In addition, the quantity selection field changes to an input field if the number of possibilities is over 100. Also the loading time for the influx field sets has been optimized.

Now you are up to date with the functionalities and news around the store system Shopware. In the future, we will continue to provide information about the updates, so you can always refer back to this article if you want to learn about the latest Shopware versions.



Our conclusion: Shopware 6 or Shopify?

Both store systems have their advantages and disadvantages, but when it comes to customizing an online store, Shopware 6 is our clear favorite. Shopify unfortunately only offers limited choices. You have to use the functions and designs that are already available and cannot easily implement new ideas yourself. This is different with Shopware 6. If you have a good team of programmers who can help you develop individual functions, you can customize your online store. There are practically no limits! Of course, you can also use Shopware 6 without programming knowledge. There are enough modules that you can combine using drag & drop. In addition, many extensions are available to you in the Shopware Shop.

If you want a Shopware store according to your ideas, but do not have a team of Shopware programmers, you are at the right place. Our EXWE team is specialized in making online store dreams come true and will gladly support you from planning to online store creation. You can find more information on our service overview for online store creation.


FAQ: What do the store systems do?


Last but not least, we will answer a few questions about Shopware 6, which will help you to get an overview of the store system. If your questions about Shop ware have not yet been answered, or if you still have questions in general, we at EXWE are always available to help and advise you.

  • What does Shopify cost?

    Shopify is an e-commerce platform that offers different pricing plans that can be customized depending on the needs and requirements of a business. Shopify plan prices range from $29 per month to $299 per month, depending on what features and services are needed. In addition to the monthly fees for the Shopify plan, there are also transaction fees that are charged for each purchase. The amount of transaction fees depends on the pricing tier you choose and can vary from 2.0% to 0.5% of the purchase price. It's worth comparing Shopify's different pricing plans to find out which one is best for your business.

  • What is Shopware?

    Shopware is a commercial e-commerce software that allows businesses to run and manage their online store. It is a cross-platform software that can be used on both desktop and mobile devices and offers a variety of features, including product management, customer management, order management, and payment processing. Shopware is able to support various payment methods and also offers integrated marketing tools to improve the visibility and sales of products on the Internet. It was originally developed in Germany and is now available in many countries.

    Vorschau YouTube Video von Shopware 6
  • What does Shopify do?

    Shopify is an e-commerce platform that allows businesses to operate and manage their online store. It offers a variety of features including product management, customer management, order management, and payment processing. Shopify is able to support various payment methods and also offers integrated marketing tools to improve the visibility and sales of products online. It is a cloud-based platform that can be used on both desktop and mobile devices, allowing businesses to set up and run their online store quickly and easily. Shopify was originally developed in Canada and is now available in many countries.

    Vorschau YouTube Video von Was ist Shopify
  • What does Shopware cost?

    The cost of Shopware depends on several factors, including the plan level you choose and any additional features or services. Shopware offers different plan levels based on the needs and size of the business. Prices start at around $50 per month for the "standard" plan level and increase depending on the features and services selected. Additional features and services such as customization, integrated marketing tools or email marketing may cost extra. It is also possible to purchase Shopware as a "one-time-purchase", in which case the cost varies depending on the edition selected and the features desired. It is recommended to visit Shopware's official website to find out the current prices and rates.

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from 15.11.2021

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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