Shopware Download / Attachment Fix after Update

With this article we would like to give you helpful tips & tricks in dealing with Shopware. If you have further questions or need more information about the online shop creation with Shopware, we are happy to assist you from the development of your online store to the support & monitoring of your online store.

 

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70% of all purchase decisions are made from the gut. Touching the buyer on an emotional level is therefore often crucial. In stationary retail, this has been known for a long time and is used through particularly creatively designed shop windows or sales areas and atmospheric music. But customers can also be addressed on an emotional level in online retail - emotional shopping is the keyword here. Personal contact, olfactory design or direct touching and trying on of the goods is not possible here, but other sales arguments can be used online. It is important to present the product in a meaningful way, with all its advantages. Good product photos that create a certain atmosphere with the customer are important here. Product videos with music can also have a convincing effect. It is also important to avoid negative emotions. Therefore, the right online store should not only look nice but also be functional and fast.

Shopware supports online store operators in the project of emotional shopping with its shopping worlds and integrated storytelling function. With the store worlds, you create a digital shop window for your customers and thus inspire them with your products. An individual, well thought-out design of your website will immediately catch your customer's eye. Using predefined Shopware templates, you can create your online store in the Shopware backend. After setting up the shopping world within the store, your customers will be directed to various pages on which your product is presented individually and attractively - including large images and targeted content. In this way, the customer is emotionally involved in the event. For a successful online store that operates on an emotional level, articles should not simply be placed bluntly, but a story should also be built around the product. Where does the product come from? How did it come into being? What does your company stand for? Nowadays, customers pay close attention to whether a product and company have a meaningful background or are simply part of the one-size-fits-all crowd. So stand out from the competition - and the best way to do that is with creativity. So start now and convince your potential customers with an individual Shopware online store. Don't forget to constantly optimize your store and adapt it to current e-commerce trends.