The best Shopware 5 and 6 plugins for your online store!

by Meike Müller

The modular online store system Shopware makes it easy for merchants to set up an individual web store. The system is browser-based, setting up the store is intuitive and in most cases only requires basic programming knowledge. If further functions such as payment with Paypal are required in the online store, extensions, so-called plugins, must be installed. Which are the 5 best Shopware plugins for your online store, we would like to present to you in this article. As a certified Shopware agency, we at EXWE not only support you in building your store, but also specialize in the individual creation of plugins for Shopware 5 + 6 - for more information or a personal consultation. Feel free to contact us!

Reading time 6 min

What you can expect
  1. What is a plugin anyway?
  2. A clear merchandise management system with the Pickware Plugin
  3. Shopware plugin magnalister as a gateway to other online marketplaces
  4. Hubspot plugin for excellent customer service
  5. Sell personalized products with the Bogx product configurator
  6. Google Tag Manager to analyze buyer behavior
  7. Where can I find Shopware Plugins?
  8. FAQ
    1. How does a Shopware developer create a plugin?
    2. How to install a Shopware plugin?
    3. How to optimize your Shopware online store?
    4. What is a shopware plugin?


What is a plugin anyway?

Before we tell you the best Shopware plugins for your online store, we briefly summarize what a plugin actually is. A plugin is the extension of a software, one speaks here also of an additional module. The plugin is installed in addition to a software and fulfills a specific purpose that the original software does not yet cover, so the plugin does not work alone but only supplements. After installation, the main application takes the function of the plugin and executes it.

This blogpost is about plugins that add useful functionality to your Shopware online store. In total, there are over 3,500 Shopware plugins with a wide variety of functions. But if there are no plugins for a function you want, we can develop your own Shopware plugin. But more about that later!

A clear merchandise management system with the Pickware Plugin

Grafik Laptop Shopware 6 Plugins As we already wrote in the article "Connecting retail and online trade", Pickware is a very helpful plugin. If you connect your Shopware store with Pickware, you will have a well-functioning inventory management system for your store. The plugin is available for Shopware versions 5 and 6 and the merchandise management system is integrated directly into Shopware through the plugin. Another system is not needed, which prevents errors due to incorrect synchronization. In addition to an integrated merchandise management system, Pickware also offers solutions for warehouse, shipping and checkout systems. The management of goods is facilitated: All data from your Shopware store, other marketplaces or from the stationary store are displayed bundled in one system. Thus, every process remains visible.

Shopware Plugin magnalister as a gateway to other online marketplaces

Another useful Shopware plugin is magnalister. Especially if you as an online merchant sell your products on other marketplaces or want to sell this plugin is a must, because magnalister represents the so-called interface to the various marketplaces and Shopware. You can use magnalister in Shopware to change the inventory on another marketplace such as without logging into the Otto marketplace. This makes management easier and is especially valuable when serving many marketplaces.

Where can I find Shopware plugins? Last but not least, you probably want to know where you can find Shopware plugins. That's easy: Shopware has its own store for plugins. There you can find all already developed plugins for your online store. Are you looking for a specific function or do you want to customize your Shopware online store, but can't find the right plugin? Then we have the solution for you. We develop individual plugins for Shopware 5 and Shopware 6 according to your wishes. So you finally get the online store of your dreams.

With magnalister you can connect to the marketplaces Amazon, eBay, Etsy, METRO Marktplatz and In Shopware you upload your items centrally to sell them on all marketplaces. Prices and stock levels are automatically compared and synchronized. This prevents overselling and avoids annoying cancellations. The order status is also passed on to the marketplaces.

The attribute matching feature is also useful. As a merchant, this feature can save you a lot of time when processing product and variant attributes. This is because not all marketplaces have the same designations for the required item characteristics. Magnalister performs a correct listing of the products taking into account the marketplace requirements. So the Shopware plugin covers many important functions for selling on additional platforms and makes your work as an online merchant easier. This makes it one of the best five Shopware plugins for us.

HubSpot plugin for excellent customer service

Grafik Kundenservice HubSpot Plugin für ein OnlineshopIn addition to an organized merchandise management system and an efficient interface between Shopware and online marketplaces, a plugin for marketing your own customer base should not be missing. With the HubSpot plugin developed by us, you have a CRM (Customer Relationship Management) that simplifies marketing and customer service. All customer, order, shipping and payment data from your online store is automatically synchronized in HubSpot.

You can then use HubSpot as a marketing tool to better address your customers. You will find all important data clearly arranged and analyzed in our plugin. This helps you to create better marketing campaigns and generate more leads.

Do you have questions or are you interested in integrating HubSpot into your Shopware store? Then we are happy to help you! On request, we can also implement individual requirements for the plugin and adapt it to your needs.

Sell personalized products with the Bogx Product Configurator

An essential Shopware plugin for selling personalized products is the Bogx Product Configurator. For example, if you offer giveaways, printed products, clothing, furniture or similar in your Shopware store, then the Shopware plugin can be a support for you. So that your customer can configure the product according to his wishes, Bogx offers an easy-to-maintain configurator, which can be equipped with different product features and parameters. Depending on the selected configuration, the respective price is displayed. For example, if the customer selects a noble material, he can immediately see how his selection is reflected in the price.

For an appealing product detail page, images, graphics and texts can of course be added.The product configurator is customizable. Among other things, you have the option to create configurations with or without dependencies for your products. You can also choose from several templates, for example to enable a "step-by-step" or a "one-step" configuration. You can even specify a quantity pricing scale.

Google Tag Manager for analyzing buyer behavior

The Google Tag Manager plugin with E-Commerce Tracking and Enhanced E-Commerce Tracking in Google Analytics allows you to better analyze your target audience by collecting all the relevant data and presenting it to you in a clear way. This way you can find out who your target group actually is and how they became aware of your products or your online store. With the help of this data, you can discover potentials and find out which measures can make your online store even more successful.

Enhanced e-commerce tracking provides you with important data even before the purchase is completed, helping you to optimize the buying experience for your customers. Furthermore, you receive important information about the gender, age and origin of your customers. The many insights help you with your marketing. Use the data to create a target group for your next advertising campaign that matches the profile of your existing customers. Or send a discount code to customers who still have items in their shopping cart if they haven't completed their purchase yet.

Where can I find Shopware plugins?

Last but not least, you probably want to know where you can find Shopware plugins. That's easy: Shopware has its own store for plugins. There you can find all already developed plugins for your store. Are you looking for a specific function or do you want to individualize your Shopware online store, but can't find the right plugin? Then we have the solution for you. We develop individual plugins for Shopware 5 and Shopware 6 according to your wishes. So you finally get the online store of your dreams.


FAQ: About Shopware Plugins


  • How does a Shopware developer create a plugin?

    A Shopware developer can create a plugin by developing an extension for the Shopware platform that adds or enhances a specific functionality. For example, a plugin can add new payment methods, provide integration with another service or system, or customize the user interface. To create a plugin for Shopware, the developer needs knowledge of developing with PHP, the programming language in which Shopware is written, and of using Shopware APIs and hooks. The development of a plugin for Shopware follows a certain process. First of all, the developer must have an idea for the plugin and define the required functions and specifications. Then, he can start programming by setting up a suitable IDE (integrated development environment) and a test environment. The plugin is developed in the form of PHP files and can use Shopware APIs to access different areas of the system, such as the shopping cart, orders or customer information. In addition, the developer can use hooks to modify or extend the behavior of Shopware events. Once the plugin is developed, it needs to be tested and refined to ensure that it works properly and is compatible with other Shopware plugins and themes. Finally, the developer can upload the plugin to the Shopware Marketplace to make it available to other users.

  • How to install a Shopware plugin?

    To install a Shopware plugin, there are several ways. One of them is to download and install the plugin directly from the Shopware Store. To do this, the Shopware administrator must go to the Shopware Store and search for the desired plugin. He can then check the plugin details and reviews to get an overview of the plugin and its functionalities. Once the administrator has selected the plugin, he can download it directly from the Shopware Store and then install it in the Shopware backend. To do this, he must click on "Settings" in the backend area and then on "Plugin Manager". Here he can upload the plugin and then activate it to use it in the store. As an example of a Shopware plugin, one could mention the "SEO Professional" plugin, which provides comprehensive SEO optimization for Shopware stores. It helps to improve the visibility of the store in search engines and offers features such as optimization of meta tags, automatic generation of sitemaps and integration of rich snippets. Another way to install a Shopware plugin is to use third-party apps like Customweb's "Plugin Manager". This provides an overview of all available plugins for Shopware and allows for easy installation and management of plugins in the Shopware backend.

  • How can you optimize your Shopware online store?

    There are many ways to optimize a Shopware online store to improve customer shopping experience and increase sales. Here are some tips you can do for your store, among others:

    1.Optimize settings: Shopware offers many settings options to customize the store. These include configuring payment and shipping options, setting up tax rules, and customizing notifications. Careful optimization of these settings can help customers feel more comfortable shopping in the store and increase trust in the store.

    2.Customize layout: The layout of the store is an important factor for customers' shopping experience. User-friendly navigation, clear product display and attractive design can help customers perceive the store as professional and trustworthy. Shopware offers many options for customizing the layout, including using pre-built themes or customizing the layout with HTML and CSS code.

    3.Front-end optimization: Optimizing the front-end can improve the loading time of the store and thus positively influence the shopping experience of the customers. This includes the use of image optimizations, caching and minification of CSS and JavaScript files. Shopware offers many options for frontend optimization, and there are many resources and guides in the community to optimize the area.

    4.Community contribution: Shopware has a large community of developers and users who share their knowledge and experience. By getting involved in the community and participating in discussions, one can gain valuable insights and ideas to optimize the store. Also, by contributing your own ideas and solutions, you can help improve the Shopware platform.

    5.Optimization of fields: In Shopware, there are many fields that are used to describe products or capture customer data. Careful optimization of these fields can help customers better understand the products and have a better shopping experience. This includes using meaningful product descriptions, integrating reviews, and customizing forms to only ask for relevant information.

  • What is a store system?

    A store system, also called an e-commerce platform, is a software solution that allows businesses to sell products or services online. It is a type of content management system (CMS) designed specifically for online commerce. A store system usually provides a user interface for the online store that allows managing products, orders, customers and payments. It also offers features such as shopping carts, order tracking, shipping and tax management, and often marketing tools such as discounts, coupons and upselling features.

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from 16.06.2021

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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