Shopware Tip: Track all shopping cart activities of your store with ga Analytics

Below is a guide on how you can successfully track the clicks on the shopping cart button and all other shopping cart activities. For this, you don't need to customize all pages in the template individually. We use jQuery and deposit a small script in our individual JavaScript.

THIS WILL LOOK LIKE THIS:

$(function () { 
    // ga analytics stuff to track cart actions
    var pagePath = window.location.pathname;
    var mainTitle = $('h1').text();
    $('.buybox--button').click(function() {
        ga('send', 'event', 'shopping cart click', mainTitle, pagePath);
    });
});

We only capture the detail page here. If you have additional shopping cart buttons on the page, for example in the listing or the sliders, you must add the code accordingly.

THIS COULD LOOK LIKE THIS:

$(function () { 
    // ga analytics stuff to track cart actions
    var pagePath = window.location.pathname;
    var mainTitle = $('h1').text();
    $('.buybox--button, .buybox--form .product--actions, .buybox--form .layer--btn').click(function() {
        ga('send', 'event', 'shopping cart click', mainTitle, pagePath);
    });
});

The most important key figures for your online shop

The most important metrics include visitor numbers, conversion rate, return rate and abandonment rates of your customers. The customer behavior in your store and your sales are the basis of all key figures of every online store. Shopware customers can find the data needed for this in the backend of Shopware under the points Marketing and Evaluation. A separate tool for this is Google Analytics.

Are you facing other challenges with your online shop? We offer you a full package of Shopware support and monitoring. We at EXWE are happy to answer your questions and support you in building your store.