EXWE Blog
News about Tipps & Tricks from the EXWE Blog
Subscribe to articles about digitalization, software development and e-commerce
  Show all news (70)

The 10 most important questions of online store creation

Banner Tipps & Tricks

Starting out in the world of e-commerce is not always easy and presents you with many questions. From the domain to the design, as an online store owner you need to have a good roadmap in advance to keep up with the competition and offer your future customers the best possible buying experience. In this article, we will try to answer the 10 most important questions of online store creation and thus give you a guide to help you build or optimize your online store. If you need further help and information about online store creation, we at EXWE are here for you.

What to expect
  1. Where should I start?
  2. Which store system should I use?
  3. How do I structure my store?
  4. How do I design my online store?
  5. What content is important for my store?
  6. Which payment methods should I offer?
  7. What do I need to consider in terms of delivery options?
  8. Do I really have to care so much about SEO?
  9. What else is there to consider?

1. WHERE SHOULD I START ?

The most important thing is the server, which offers performance and high data security according to your requirements. A database with your goods and services should either already exist or be created. You also need a domain with a suitable name. A suitable store system is crucial for the later construction of the online store and should therefore be well thought out.

2. WHICH STORE SYSTEM SHOULD I USE ?

There are many providers for store systems - it is important to distinguish between rented online stores and open source stores. Companies such as Strato, Jimdo, WiX and others offer you a functional store system with which you can create and design your online store using a modular system. You don't need any programming experience and don't have to worry about hosting - the provider takes care of that. However, the disadvantages are the low flexibility due to the technical limits and design options set by the provider, as well as the dependence on the software provider.

The possibility of open source can be implemented by store systems such as Shopware, Magento, etc.. Here you create your online store yourself or have it created by a professional. This option requires good knowledge in the field of programming or sufficient start-up capital to hire a professional. However, there are some funding programs for digitization that can support you in this. The biggest advantage of this solution is the unlimited technical possibilities you have in designing and building your store.

3. HOW DO I STRUCTURE MY STORE ?

A good structure convinces at first sight and enables your customer to use your store easily. Therefore, it is important to work out main categories and break them down by subcategories. We recommend you to use a maximum of 5 main categories and 10 subcategories (per main category). The designation of the categories and hierarchy is crucial for the later user-friendliness.

You also need to plan a good structure for your articles. Arrange your articles in the previously created main and subcategories, give them precise product titles and complete the whole with a short description. Ideally, each item should have 3 item images and attributes for variant items in other sizes or colors. Make sure there are high-quality photos of your items - with this, you can achieve a higher conversion rate and satisfied customers. Also important:

  • Is your logo in the right place?
  • Does your webshop have a search function?
  • Is it obvious where the shopping cart is located?

4. HOW DO I DESIGN MY ONLINE STORE ?

A well-designed online store is the be-all and end-all and has a significant influence on your customers' buying decisions. Besides the presentation of your products, you should design your online store in a representative and clear way. Your corporate identity should be reflected in your store - including logo, fixed font and qualitative graphics and photos. Your layout should be as clean and clear as possible, so that your customers can quickly find their way around and do not leave the site in frustration before making a purchase. In order to design your webshop optimally, you should not ignore UX design and usability design. Learn more about how you can increase your conversion rate with the right use of UX design in our blog post.

5. WHAT CONTENT IS IMPORTANT FOR MY STORE?

The first click of many new customers is often the information about the company. Is the merchant reputable? What are the provider's professional qualifications? Here, valid information about the address and contact options through telephone number and e-mail address are particularly important. The legally required information such as terms and conditions, imprint and privacy policy are indispensable for your online store. The following list includes the most important points:

  • Master / company data for contact
  • E-mail address
  • Bank data (e.g. for prepayment)
  • Imprint
  • AGB
  • Privacy policy
  • Revocation
  • About us
  • Catalogs
  • Contact form
  • Newsletter form

6. WHICH PAYMENT METHODS SHOULD I OFFER ?

Complicated payment processes and cumbersome shipping data entry are final stumbling blocks of your purchase transaction. Your customers accept what they know and what is proven and secure. Besides the standard payment methods like prepayment, invoice and cash on delivery, you should consider including PayPal (with PayPalPlus), Amazon Pay or Klarna to give your customer the best possible buying experience.

7. WHAT DO I HAVE TO CONSIDER WITH THE DELIVERY OPTIONS ?

Again, reliability is important - for you and your customer. Proven carriers such as DHL, Hermes, DPD and UPS should be known and selected after prior comparison. Additionally important: Is the billing location of your customer also the delivery location? How fast is the delivery? Is there a shipment tracking? How much does shipping cost for your products and what are the options (standard, express, etc.)? From when is the delivery of the product free of shipping costs? You should think about these points carefully before your store goes online.

8. HOW CAN I IDENTIFY AND ADDRESS MY TARGET GROUP ?

When you create your online store, you probably already have a rough idea of what your target group looks like. Analytical data helps you to address your target group more efficiently. Targeting your customers helps you to sell more products in the long term. By linking your social media channels, you offer your customers the opportunity to communicate directly and quickly with you via live chat. The following tools have proven themselves over many years of experience and can also make your life easier:

  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • HubSpot
  • Mailchimp
  • Tawk.to Chat

9. DO I REALLY HAVE TO CARE ABOUT SEO ?

One thing first - you don't have to be an SEO professional to create an online store. However, you should not neglect this important point and at least deal with the basics of search engine optimization. SEO is extremely important to advance your store - especially in the beginning, where the budget for advertising costs (e.g. via GoogleAds) is not available and most traffic comes from search engines. A useful SEO tool is Seobility. The free tool bundles all the most important SEO functions in one place and gives you helpful tips for optimizing your webshop.

10. WHAT ELSE IS THERE TO CONSIDER ?

There are many tips and tricks in the field of online store creation. Finally, we have three areas that you should not ignore:

  1. Returns management: Returns can quickly become expensive, so you should think about how to accept and refund them in advance.
  2. Competition: Find out about your competition. Who are your direct competitors? What do they offer? Only through direct comparison can you improve.
  3. Accounting: The accounting of your online store should be kept meticulously and clearly from the beginning. Accounting tools such as lexoffice or Fastbill are inexpensive alternatives that allow you to do your accounting digitally and easily.

 

Since the creation of online stores is not always so easy, we are a certified Shopware agency and provider in the development of online stores at your side and answer all open questions. Just contact us!

Meike
Meike
from 02.09.20 um 15:19

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

We also have the following interesting posts from our tech blog for you on this topic
What does Google PageSpeed really say?

Why Google PageSpeed is often misinterpreted, what really helps you optimize your load time and guarantee the optimal user experience.

How do I find the best software service provider for my business?

You need support in the area of software development and are looking for the right software service provider? Find the most important criteria here.

Individual software development for your company: We show you how it's done!

What if standard software is no longer sufficient? A custom software specially designed to meet your requirements can help you here!




Schreibe EXWE auf WhatsApp