Atlas Copco Hubspot Blog

by Meike Müller


Atlas Copco relies on HubSpot for the content management of their blog - we help with the integration.

The Swedish company is an internationally active industrial group headquartered in Nacka near Stockholm and known worldwide for leading compressor technology.

The link to the blog:


What is Hubspot, anyway?

HubSpot is an all-in-one inbound marketing, sales and service platform. With HubSpot you can attract potential customers to a website, generate leads, qualify them and close them. HubSpot is very user-friendly and manages to centrally collect and control various tools such as analytics programs or programs for pre-scheduling social media posts. Whether you want to build a webpage for a new product, create an email template for sales, or monitor your company's performance, HubSpot is the place to go. Need help installing the Shopware plugin between your Shopware 5 or Shopware 6 store and the HubSpot universe? Feel free to contact the EXWE team!

Use the inbound method for your business and put your customers in the center - they will thank you for it. The goal here is to build a foundation of trust and deliver value to your customers. You achieve this added value by creating interesting content and thus informing and interacting with your customers in an unobtrusive way. Hubspot is the perfect tool for this, as it is adapted to the inbound methodology. Here are three of Hubspot's most important features at a glance:


- The central core of many inbound strategies. By regularly sending emails or newsletters, you build trust with interesting content and your customers get to know you better. In Hubspot, emails are created centrally and can be managed.


- Contacts are stored in a database and their activities such as websites visited, email interactions or form submissions are automatically recorded. This way, contacts can later be summarized and evaluated in so-called smart lists.


- You generate leads in a variety of ways, whether via call-to-action elements or landing pages. Forms on your website can also lead to generating new contacts for your company. Hubspot has provided this process as follows: your potential customer clicks on buttons or banners as a call-to-action and is redirected to a landing page. On the landing page, there is then a form he can fill out to request a free guide, for example. Thus, you offer him added value, create enthusiasm and interest in your company, and perhaps manage to turn a prospect into a customer.

If you are interested in the Hubspot plugin and would like to interact more efficiently with your customers, please contact us! We will help you with the integration of the plugin up to the subsequent service and support for your store. Contact us and we will be a strong partner for you.

Was ist dein Projekt? Wenn du uns darüber erzählen möchtest, rufen wir dich zurück!

from 05.07.2019

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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