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Atlas Copco Hubspot Blog

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Atlas Copco relies on HubSpot for the content management of their blog - we help with the integration.

The Swedish company is an internationally active industrial group with headquarters in Nacka near Stockholm and is known worldwide for leading compressor technology.

The link to the blog:


What is Hubspot?

HubSpot is an all-in-one inbound marketing, sales and service platform. With HubSpot you can attract potential customers to a website, generate leads, qualify them and close them. HubSpot is very user-friendly and manages to centrally collect and control various tools like analytics programs or programs to pre-schedule social media posts. Whether you're looking to build a webpage for a new product, create an email template for sales, or monitor the performance of your business, HubSpot is the place to go. Need help installing the Shopware plugin between your Shopware 5 or Shopware 6 store and the HubSpot universe? Feel free to contact the EXWE team!

Use the inbound method for your business and put your customers in the center of attention - they will thank you for it. The goal here is to build a foundation of trust and deliver value to your customers. You can achieve this value by creating interesting content, informing and interacting with your customers in an unobtrusive way. Hubspot is the perfect tool for this, as it's adapted to the inbound methodology. Here are three of Hubspot's key features at a glance:
Email - the central core of many inbound strategies. By sending regular emails or newsletters, you build trust with interesting content and your customers get to know you better. In Hubspot, emails are created centrally and can be managed.

CRM - Contacts are stored in a database and their activities such as websites visited, email interactions or form submissions are automatically recorded. This way, contacts can later be summarized and evaluated in so-called Smart Lists.

Leads - you generate these in various ways, be it via call-to-action elements or landing pages. Forms on your website can also lead to generating new contacts for your business. Hubspot has provided this process as follows: your potential customer clicks on buttons or banners as a call-to-action and is redirected to a landing page. On the landing page, there is then a form he can fill out to request a free guide, for example. In this way, you offer him added value, create enthusiasm and interest in your company and perhaps turn a prospect into a customer.

from 05.07.19 um 18:27

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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