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How an online store can save your shop

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Retail is dying out - the oversupply on the market and online retail have been ensuring this for years. Stationary trade is having a hard time holding its own against the wide range of online offers and the prices prevailing there, and terms like "retail apocalypse" and "death of stationary trade" are anything but encouraging for you as an already insecure retailer. Have you already asked yourself whether your company should also take the step into online retailing? But you don't know how the development of an individual online shop should support your stationary trade? We at EXWE help you to clarify the first questions with this article.

If you walk through German city centres, empty shops quickly make you aware of how precarious the situation really is. The economic impact of the Corona pandemic has done the rest this year, making an already difficult starting position for retailers much worse.
At a time when established companies such as Tom Tailor, Esprit or Galeria Karstadt Kaufhof are threatened with insolvency, you are probably asking yourself more and more often how stationary retail can still save itself. It is clear that concepts and processes have to be adapted - and this is where digitalization comes into play for you.

Digital change as a challenge and an opportunity

It is the year 2020 and the question is no longer whether digitalization is good or bad, but how stationary retail can best implement it. If you can't be found virtually, you won't be searched for in real life. So what can you do to make your store visible and interesting for customers? The first thing you should realize as a retailer is that digitalization is an opportunity for you, not your enemy. A wider reach, expanded product range, national and international clientele - these are all strong arguments for digitally connecting your store.
Your customer expects flexibility, product variety, individuality and professional and personal advice. At the same time, they want to enjoy added value, experience and emotions through their shopping. Of course, convenience should not be neglected either, because the consumer wants to be able to shop anywhere and at any time and - of course - at affordable prices. Doesn't sound so easy for you as a retailer, does it?

Cross-channel commerce is the magic word

One approach to saving your brick-and-mortar store is to connect your brick-and-mortar store with an online store. When your business uses multiple sales channels to sell products, it's called cross-channel selling. Your customers can get information online and buy offline or vice versa. A good and easy way to implement this is Shopware with its merchandise management system Pickware.
With Shopware you can create or have created your personally tailored online shop. With the help of an iPad, a cash drawer, receipt printer and scanner, you can use Pickware as a POS system and connect it to your Shopware shop. The special feature of the system: Your products and their prices never have to be entered separately into the cash register again, because after installing the Pickware app, all data is automatically transferred from your Shopware shop. Pickware thus creates the perfect interface between the online and offline world. Your stocks are also managed automatically - perfect for retailers who have low storage capacities. Other plus points are contactless payment, payment by mobile phone and Pick & Collect - your customer can order in your online shop and easily pick up his purchase in your store.

It all sounds great, but how exactly is this going to save my store?

Of course, you are now asking yourself - justifiably - to what extent this will help you as a stationary retailer in the long run. An important point is the visibility and presence through your online shop. Potential buyers become aware of you during the product search and your customer base expands. As mentioned above, you now have the opportunity to sell your products locally AND online - across cities, nationally and in the best case even internationally. Your online shop also has no opening hours. So your customers can shop around the clock, even if your store is closed. If you combine your store with an online shop, you have the best of both worlds and offer your company new sales channels. Are you curious how you can position yourself on the digital market? Contact us and we will help you with the creation of your online shop and develop a long-term digitalization strategy together.

from 17.08.20 um 15:09

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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