Online store creation is not worth it

by Meike Müller
Medium-sized companies are Germany's flagship - success stories, growth, secure jobs and apprenticeships. Doesn't that work? So why create an online store if the company has a solid standing and is successful?

"We don't need to create an online store. Our products are high-priced and offer too much explanation for us to sell them online."

We've heard statements like this many times in this context. So the conclusion would be succinctly summarized: Online store creation for medium-sized businesses and Mittelstand Plus is not worth it.

But is that really true? What if, thanks to digitalization, there was a way to offer SMEs further growth opportunities as well. In order to remain innovative and meaningful as a company and to withstand the future challenges of trade and competition, new ways must be taken to support the established concepts. Do you want to break new ground and take your business forward digitally and benefit from the growth of e-commerce? We at EXWE will be happy to advise you and offer you help with the creation of your online store, right through to the subsequent support and monitoring of your store.

National and international markets are increasingly changing, new business models and the associated competition are becoming tougher and tougher - the market is highly competitive. In order not to fall by the wayside and to secure the strong position of medium-sized businesses, innovative ideas have to be implemented. Many companies are therefore asking themselves what the future holds for them. The term "digitization" is coming up more and more often and is causing many unanswered questions and the search for the perfect solution. You can find help in creating an individual digitization strategy with us. One possibility for medium-sized companies is relatively simple - an own online store.


"But we had already clarified at the beginning that our products are not designed for this", you will now want to interject. But even as an established medium-sized company, you have the opportunity to make your products visible online - with the help of an online store that does not sell directly, but collects leads. Build an online catalog that serves as a flagship for your company and turns prospects into potential customers.

Our prime example of this is our customer InoxAir - a successful family business, with years of experience in the hospitality industry, specializing in exhaust hoods, fans and accessories du filters for air after-treatment. Although InoxAir is already an established and successful company with a great standing, the company has decided to digitalize their range of products and present their product catalog online. By presenting their products, the associated delivery time and the option for individual configuration, the company manages to generate more leads and turn prospects into new customers. Once the potential customer has informed himself in the online catalog, there is the possibility of a telephone consultation by the customer service, the download of brochures of the products or the search for local dealers - all via this same online presence. You need help with the creation of your online store or would like an individual consultation on the subject - then contact us with pleasure!


Primary source of information no matter if private or business for all goods is the internet. Offers and prices are first of all compared online. It makes no difference whether privately for a cell phone or on business basis for a trade, a material, a machine or an individual solution is searched. For you as an SME it is indispensable to present your offer online and to consider this online presence as a figurehead and to prioritize it internally accordingly. We would be happy to advise you on the way to your individual online store - feel free to contact us!
Mockup InoxAir

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from 14.08.2020

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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