Server-side tracking for all online stores & sophisticated websites.
We help your company to capture up to 100% of users and conversions with our server-side Google Tag Manager solution. Find out everything about server-side tagging and server-side tracking here.
Best practice in Google Analytics server-side tracking for GA4
for tracking shopware, online stores or classic websites: Bauportal24h
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Better tracking at Bauportal24h in numbers
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| with Cookie Consent | with ServerSide Tracking | |
|---|---|---|
| users | 51,9 % | over 90 % |
| Page views | 22,7 % | over 90 % |
| Conversions | 46,7 % | over 90 % |
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Fritz Kruse Baumaschinen GmbH has been a trading and service company for the main and ancillary construction industry for over 100 years and is one of the top sellers in the construction machinery sector. |
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Basic
Serverside Tracking |
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| with the following features | |
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| Setup | 960 EUR |
| Google Cloud Console | included |
| monitoring | included |
| Users & page views | |
| Conversion Tracking | |
| Enhanced E-Commerce Tracking | |
| Page views | up to 100.000 per month |
| from 79 EUR per month, plus VAT |
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Business
Serverside Tracking |
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| with the following features | |
|---|---|
| Setup | 960 EUR |
| Google Cloud Console | included |
| monitoring | included |
| Users & page views | |
| Conversion Tracking | |
| Enhanced E-Commerce Tracking | |
| Page views | up to 250.000 per month |
| from 149 EUR per month, plus VAT |
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Enterprise
Serverside Tracking |
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| with the following features | |
|---|---|
| installation | 960 EUR |
| Google Cloud Console | included |
| monitoring | included |
| Users & page views | |
| Conversion Tracking | |
| Enhanced E-Commerce Tracking | |
| Page views | up to 600.000 per month |
| from 199 EUR per month, plus VAT. |
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Do you have more than 600,000 page impressions per month? Please contact us for a customized offer.
Ostermann, Trends and MöbelShop rely on server-side tracking by EXWE
Trends online shop
From modern designs to classic and rustic furniture, Möbel-Shop.de offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms, offices and the garden area. The company is headquartered in Germany and sells its products online and in various stores. The online store offers a comprehensive selection of furniture in various styles and designs. In addition to furniture, there is also a large selection of decorative items and accessories. Customers can order from the comfort of their own home and delivery is fast and reliable.
Ostermann
Ostermann.de is a German furniture and home furnishing chain headquartered in Haan, North Rhine-Westphalia. The company operates several furniture stores in Germany and offers a wide range of furniture, kitchens, mattresses, decorative items and home textiles. Ostermann.de is known for its range of furniture and furnishings at affordable prices as well as for its discount campaigns and special offers. The online store offers a large selection of products as well as an uncomplicated ordering and delivery process.
Furniture Shop
Möbel-Shop.de is an online furniture store that offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms and offices as well as for the garden area. The company is based in Germany and sells its products exclusively online. The online store offers an extensive selection of furniture in different styles and finishes, from modern designs to classic and rustic furniture.
Numbers don't lie. If we've piqued your interest, let's talk about your tracking.
What our customers say about the collaboration
"Our store integration worked out great. We have set up a store based on Shopware with EXWE. The implementation and ongoing support are competent and very pragmatic at all times."
"Competent, creative, innovative, serious and fair.... with EXWE we exceed our set goals time and time again. An absolutely trusting partnership that we no longer want to miss."
"We had our Shopware store created through EXWE. Fair price-performance ratio, speedy implementation with very good results. Technical support is also provided by EXWE. And what can I say? A service partner like it stands in the book. 1+++ and thumbs up!"
"What I appreciate most about working with EXWE is the solution-oriented and pragmatic approach. Competence paired with a cool team makes EXWE a strong partner on our side."
State-of-the-art server-side tracking for maximum performance indicators in Google Analytics
When supporting online stores, we have been surprised time and again at how little informative value the key performance indicators in Google Analytics now have because too many users are simply not tracked at all with the current cookie consent solutions. This gap needs to be closed, and with our technical expertise we can help our clients in a much more targeted way than is possible with many traditional advertising agencies, which often lack technological know-how.
Why do we do this? SEA campaigns require a high degree of accuracy in the key performance indicators recorded, as this is the only way to continuously improve the cost-benefit ratio. But even beyond performance marketing campaigns, you can only realize your digital growth potential if the numbers are right.
What are these applications?
A brief FAQ about Google, tracking and more
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What is Google Analytics?
Google Analytics is a free web analytics service from Google that is used by website operators to collect information about visitors to their website. The service provides detailed statistics about website traffic, user interactions, user behavior and other key metrics. Google Analytics uses tracking technologies such as cookies to collect and analyze information about website traffic. The information is then presented in reports and graphs that help website owners understand and improve the performance of their website.
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What is tracking anyway?
Tracking refers to the collection of data about the behavior of users on the Internet. The main goal of tracking is to create user profiles and analyze user behavior on websites and in apps in order to provide personalized advertising, recommendations or offers. It is important to note that tracking can have both positive and negative effects. On the one hand, it enables personalized offers and advertising that are tailored to the user's interests. On the other hand, it can be perceived as an invasion of the user's privacy and in some cases lead to unwanted advertising.
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What is a cookie consent?
A cookie consent is a declaration of consent used by website operators to ask the visitor for consent before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.
With a cookie consent, the website operator can inform the user about what types of cookies are used and what data is collected. The user can then decide whether or not to consent to these cookies. As a rule, necessary cookies, which are required for the correct functioning of the website, are set automatically and do not require consent. However, other cookies, which are used for statistics, marketing or personalization, for example, usually require the user's consent.
A CookieConsent is part of a website's privacy policy and ensures that users have control over what data is collected about them.
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Why can I no longer collect as much tracking with a CookieConsent?
A CookieConsent is a declaration of consent from the user that is usually used on websites to ask the visitor for consent before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.
If a user agrees to a cookie consent, this means that they consent to certain types of cookies being stored on their device. This may improve the performance of the website or enable certain functions. As a rule, however, cookies used for tracking purposes are not stored without the user's consent.
Therefore, cookie consent can result in less tracking data being collected, as the user only consents to the cookies that are necessary for the website to function correctly. However, if a user does not consent, cookies may not be stored on their device and no data can be collected for tracking purposes.
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