Serverside Tracking especially for Shopware online shops: the magic bullet against Tracking Prevention

Tracking and technical know-how belong together

EXWE does not see itself as a classic advertising or SEA agency like many other service providers on the market. We are IT service providers with a high level of technical expertise. This has many advantages for tracking and conversion measurement.

Tracking is not very creative. The added value for a successful SEA service must always be driven by numbers and data. This is where you benefit from our expert know-how. We are constantly working on improving and automating our measurement methods.

Our expertise in supporting online shops has made us shudder time and again at how little significance the performance indicators in Google Analytics now have, because too many users are simply not recorded when using the current cookie consent solutions. This gap needs to be closed and our technical expertise allows us to help our clients in a much more targeted way than is possible with many traditional advertising agencies, where technological know-how is often lacking.

Why do we do this? SEA campaigns require a high degree of accuracy in the performance metrics recorded, as this is the only way to constantly improve the cost-benefit ratio. But even away from performance marketing campaigns, you can only exploit your digital growth potential if the numbers are right.

"The development of our application took place iteratively. EXWE was also involved conceptually in the development process and thus made a significant contribution to the success of the end product. We very rarely experience this at this level with IT service providers. We recommend EXWE with a clear conscience!"

"Competent, creative, innovative, serious and fair.... with EXWE we exceed our set goals time and time again. An absolutely trustworthy partnership that we no longer want to miss."

"EXWE is a reliable and competent partner that enables us through constant support, the operation and further development of our own ERP landscape. In the process, the often very complex requirements are always budgeted and implemented professionally. In EXWE we have found a partner for the future".