Google Analytics 4 - Serverside tracking for all online stores & sophisticated websites.

We help businesses capture up to 100% of their users and conversions again with our server-side Google Tag Manager solution

+68 erfolgreich betreute Shops

+68 successfully managed stores

A technically flawless and super-fast store is the be-all and end-all of e-commerce. We take care of your online store reliably, so that you can concentrate on your core business.

Google Partner Logo

Best Practice in Google Analytics Server Side Tracking for GA4

for tracking Shopware, online stores or classic websites: Bauportal24h

Better tracking at Bauportal24h in numbers
with Cookie Consent with ServerSide Tracking
Users 51,9 % over 90
Page views 22,7 % over 90
Conversions 46,7 % over 90

Fritz Kruse Baumaschinen GmbH has been a trading and service company for the construction industry for over 100 years and is one of the top sellers in the construction machinery sector.

You have more than 600,000 page views per month? Please contact us for an individual offer.

Improve tracking now!

Ostermann, Trends and MöbelShop trust in ServerSide Tracking by EXWE

Grafik Homepage von Trends

Trends Online Shop

From modern designs to classic and rustic furniture, Mö offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms, offices and the garden area. The company is headquartered in Germany and sells its products online and in various stores. The online store offers a comprehensive selection of furniture in various styles and finishes. In addition to furniture, there is also a wide selection of decorative items and accessories. Customers can order conveniently from home and delivery is fast and reliable.


Ostermann is a German furniture and home furnishings chain headquartered in Haan, North Rhine-Westphalia. The company operates several furniture stores in Germany and offers a wide range of furniture, kitchens, mattresses, decorative items and home textiles. is known for its range of furniture and home furnishings at affordable prices, as well as its discount promotions and special offers. The online store offers a wide range of products as well as a straightforward ordering and delivery process.

Grafik Homepage vom Möbel Shop

Furniture Shop

Mö is an online furniture store that offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms and offices, as well as for the garden area. The company is based in Germany and sells its products exclusively online. The online store offers an extensive selection of furniture in various styles and finishes, from modern designs to classic and rustic furniture.

Numbers don't lie. If we have piqued your interest, let's talk about your tracking.

Our success stories

What our customers say about the cooperation

Customers who already rely on EXWE's technical solutions

Referenzen der EXWE GmbH

State-of-the-art server-side tracking for maximum performance metrics in Google Analytics

When supporting online stores, we have been surprised time and again by how little significance the performance metrics in Google Analytics now have, because simply too many users are not recorded at all with the current cookie consent solutions. This gap needs to be closed, and with our technical expertise we can help our clients in a much more targeted way than is possible with many traditional advertising agencies, which often lack technological know-how.

Why do we do it? SEA campaigns require a high degree of accuracy in the performance metrics captured, as this is the only way to constantly improve the cost-benefit ratio. But even away from performance marketing campaigns, you can only realize your digital growth potential if the numbers are right.

What are these applications?

A brief FAQ on Google, tracking and more.

  • What is GoogleAnalytics?

    Google Analytics is a free web analytics service from Google used by website owners to collect information about their website visitors. The service provides detailed statistics about website traffic, user interactions, user behavior, and other key metrics. Google Analytics uses tracking technologies such as cookies to collect and analyze information about website traffic. The information is then presented in reports and graphs that help website owners understand and improve their website's performance.

  • What is tracking anyway?

    Tracking refers to the collection of data about the behavior of users on the Internet. The main goal of tracking is to create user profiles and analyze user behavior on websites and in apps in order to provide personalized advertising, recommendations or offers. It is important to note that tracking can have both positive and negative effects. On the one hand, it enables personalized offers and advertising based on the user's interests. On the other hand, it can be perceived as an invasion of user privacy and, in some cases, lead to unwanted advertising.

  • What is a CookieConsent?

    A CookieConsent is a consent form used by website operators to ask the visitor for consent before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.

    With a CookieConsent, the website operator can inform the user what types of cookies are used and what data is collected. The user can then decide whether or not to agree to these cookies. As a rule, necessary cookies that are required for the correct functioning of the website are set automatically and do not require consent. However, other cookies, which are used for statistics, marketing or personalization, for example, usually require the user's consent.

    A CookieConsent is part of a website's privacy policy and ensures that users have control over what data is collected about them.

  • Why can't I collect as much tracking with a CookieConsent?

    A CookieConsent is a user consent form that is typically used on websites to ask the visitor for permission before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.

    When a user agrees to a CookieConsent, it means that they agree to certain types of cookies being stored on their device. This may improve the performance of the website or enable certain functions. However, as a rule, cookies used for tracking purposes are not stored without the user's consent.

    Therefore, a CookieConsent may result in less tracking data being collected, as the user only consents to cookies that are necessary for the website to function properly. However, if a user does not consent, cookies may not be stored on their device and no data may be collected for tracking purposes.

We also have the following
interesting posts from our tech blog for you on this topic
Shopware cancellation invoice with own number range

How to create a cancellation policy with your own number range in Shopware, you will learn in the following post.

Shopware Performance Guide for Professionals

Our Shopware Performance Guide for professionals - tips and tricks to bring the performance of your online store to the next level.

This is what has changed in Shopware 6 since the last update!

Learn about the improvements and new features from Shopware 6.0 to Shopware and stay up to date on the topic of online store creation.
+49 231 93149827