Google Analytics 3 + 4 - Serverside Tracking for Shopware & Websites.We help companies to track up to 100% of their users and conversions again with our serverside Google Tag Manager solution.

Google Analytics 3 + 4 Tracking and Technical KnowHow belong together

EXWE does not see itself as a classic advertising or SEA agency like many other service providers on the market. We are IT service providers with a high level of technical expertise. For the area of tracking and conversion measurement, this has many advantages.

Tracking is not very creative. The added value for a successful SEA service must always be driven by numbers and data. This is where you benefit from our professional know-how. We are constantly working on improving and automating our measurement methods.

Our expertise in supporting online stores has made us shudder time and again at how little significance the performance indicators in Google Analytics now have, because simply too many users are not recorded when using the current cookie consent solutions. This gap needs to be closed, and our technical expertise allows us to help our clients in a much more targeted way than is possible with many traditional advertising agencies, where technological know-how is often lacking.

Why do we do this? SEA campaigns require a high accuracy of the recorded performance metrics, because this is the only way to constantly improve the cost-benefit ratio. But even away from performance marketing campaigns, you can only exploit your digital growth potential if the numbers are right.

"The development of our application took place iteratively. EXWE was also involved conceptually in the development process and thus made a significant contribution to the success of the end product. We very rarely experience this at this level with IT service providers. We recommend EXWE with a clear conscience!"

"Competent, creative, innovative, serious and fair.... with EXWE we exceed our set goals again and again. An absolutely trustworthy partnership that we no longer want to miss."

"EXWE is a reliable and competent partner that enables us through constant support, the operation and further development of our own ERP landscape. In the process, the often very complex requirements are always budgeted and implemented professionally. In EXWE we have found a partner for the future".