Google Analytics 4 - Serverside tracking for all online stores & sophisticated websites.

We help companies to capture up to 100% of their users and conversions again with our server-side Google Tag Manager solution

+68 erfolgreich betreute Shops

+68 successfully managed stores

A technically flawless and super-fast store is the be-all and end-all in e-commerce. We provide reliable support for your online store so that you can concentrate on your core business.

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Best practice in Google Analytics Server Side Tracking for GA4

for tracking shopware, online stores or classic websites: Bauportal24h

Better tracking at Bauportal24h in numbers
  with Cookie Consent with ServerSide Tracking
users 51,9 % over 90 %
Page views 22,7 % over 90 %
Conversions 46,7 % over 90 %

Fritz Kruse Baumaschinen GmbH has been a trading and service company for the main and ancillary construction industry for over 100 years and is one of the top sellers in the construction machinery sector.

Do you have more than 600,000 page impressions per month? Please contact us for a customized offer.

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Ostermann, Trends and MöbelShop rely on server-side tracking by EXWE

Grafik Homepage von Trends

Trends online shop

From modern designs to classic and rustic furniture, Mö offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms, offices and the garden area. The company is headquartered in Germany and sells its products online and in various stores. The online store offers a comprehensive selection of furniture in various styles and designs. In addition to furniture, there is also a large selection of decorative items and accessories. Customers can order from the comfort of their own home and delivery is fast and reliable.


Ostermann is a German furniture and home furnishing chain headquartered in Haan, North Rhine-Westphalia. The company operates several furniture stores in Germany and offers a wide range of furniture, kitchens, mattresses, decorative items and home textiles. is known for its range of furniture and furnishings at affordable prices as well as for its discount campaigns and special offers. The online store offers a large selection of products as well as an uncomplicated ordering and delivery process.

Grafik Homepage vom Möbel Shop

Furniture Shop

Mö is an online furniture store that offers a wide range of furniture for living rooms, bedrooms, dining rooms, children's rooms and offices as well as for the garden area. The company is based in Germany and sells its products exclusively online. The online store offers an extensive selection of furniture in different styles and finishes, from modern designs to classic and rustic furniture.

Numbers don't lie. If we've piqued your interest, let's talk about your tracking.

Our success stories

What our customers say about the collaboration

Customers who already rely on EXWE's technical solutions

Referenzen der EXWE GmbH

State-of-the-art server-side tracking for maximum performance indicators in Google Analytics

When supporting online stores, we have been surprised time and again at how little informative value the key performance indicators in Google Analytics now have, because too many users are simply not tracked at all with the current cookie consent solutions. This gap needs to be closed, and with our technical expertise we can help our clients in a much more targeted way than is possible with many traditional advertising agencies, which often lack technological know-how.

Why do we do this? SEA campaigns require a high degree of accuracy in the key performance indicators recorded, as this is the only way to continuously improve the cost-benefit ratio. But even beyond performance marketing campaigns, you can only realize your digital growth potential if the numbers are right.

What are these applications?

A brief FAQ about Google, tracking and more

  • What is Google Analytics?

    Google Analytics is a free web analytics service from Google that is used by website operators to collect information about visitors to their website. The service provides detailed statistics about website traffic, user interactions, user behavior and other key metrics. Google Analytics uses tracking technologies such as cookies to collect and analyze information about website traffic. The information is then presented in reports and graphs that help website owners understand and improve the performance of their website.

  • What is tracking anyway?

    Tracking refers to the collection of data about the behavior of users on the Internet. The main goal of tracking is to create user profiles and analyze user behavior on websites and apps in order to provide personalized advertising, recommendations or offers. It is important to note that tracking can have both positive and negative effects. On the one hand, it enables personalized offers and advertising that are tailored to the user's interests. On the other hand, it can be perceived as an invasion of the user's privacy and in some cases lead to unwanted advertising.

  • What is a cookie consent?

    A cookie consent is a declaration of consent used by website operators to ask the visitor for consent before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.

    With a cookie consent, the website operator can inform the user about what types of cookies are used and what data is collected. The user can then decide whether or not to consent to these cookies. As a rule, necessary cookies, which are required for the correct functioning of the website, are set automatically and do not require consent. However, other cookies, which are used for statistics, marketing or personalization, for example, usually require the user's consent.

    A CookieConsent is part of a website's privacy policy and ensures that users have control over what data is collected about them.

  • Why can I no longer collect as much tracking with a CookieConsent?

    A CookieConsent is a declaration of consent from the user that is usually used on websites to ask the visitor for consent before cookies are stored on their device. Cookies are small text files that are stored on the user's device and can collect information about user behavior.

    If a user agrees to a cookie consent, this means that they consent to certain types of cookies being stored on their device. This can improve the performance of the website or enable certain functions. As a rule, however, cookies used for tracking purposes are not stored without the user's consent.

    Therefore, cookie consent can result in less tracking data being collected, as the user only consents to the cookies that are necessary for the website to function correctly. However, if a user does not consent, cookies may not be stored on their device and no data can be collected for tracking purposes.


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