SEO basic course for beginners
Learn the basics of search engine optimization with our SEO course
SEO Basics Workshop
for beginners
Topics of the course
- Introduction to SEO and its importance
- Keyword research and analysis
- On-page optimization
- Off-page optimization
- Duration: 1 day
- Difficulty: Beginner
- Previous knowledge: None
The course topics at a glance
The theory is followed by practical application
Our SEO basic course for beginners answers all the important questions about search engine optimization. We show you how to use SEO to improve your online visibility and attract more traffic to your website.
You will learn how to effectively research keywords, technically optimize your website and create relevant content.
We also offer you a clear plan for implementation, explain measures for monitoring success and provide strategies for continuously improving your SEO measures.
Introduction to SEO and its importance
Learn what SEO is, why it's important and how it can increase your online visibility and business success.
Keyword research and analysis
Learn the techniques of keyword research and analysis to find and use the right search terms for your website.
Learn how to optimize your website structure, content and meta tags to rank better in search engine results.
Off-page optimization
Understand the importance of backlinks, social signals and other off-page factors for your SEO strategy.
How does the SEO course work?
5 steps to SEO success
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Briefing
In the briefing, we discuss the goals and expectations of the SEO course. We clarify the current challenges and define the focal points for the course.
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Course at EXWE or online
The course takes place either at EXWE's premises or online. We teach the basics of search engine optimization.
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The practice
After the theoretical part, we put what we have learned directly into practice so that we can work on the website together.
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Follow-up
In the follow-up, the course content is further deepened and concrete recommendations for action are developed for your own website.
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Final discussion
In the final meeting, the digitized results and the next steps for optimizing your website are discussed. It also serves to clarify feedback and open questions.
Introduction of our moderators
Chris Apfelbeck and Yuri Struszczynski have successfully completed over a dozen workshops and software projects together. These projects spanned a wide range of industries and contributed significantly to EXWE GmbH's reputation as a reliable and innovative IT service provider. The two managing directors specialize in the development of tailor-made software solutions that support companies in the digitalization and optimization of their business processes. Their diverse projects include the development of a product configurator for Atlas Copco, an intranet platform for DECATHLON and a seminar tool for the Faculty of Economics at the Technical University of Dortmund.
Career: Before joining EXWE, Chris Apfelbeck worked as Software Engineer Lead at Capgemini. Chris has extensive experience in architecture and software development.
Career: Yuri Struszczynski worked early on as a working student for various chairs at TU Dortmund University and as a software consultant for mpool Consulting Dortmund until EXWE was founded. Yuri has in-depth knowledge of software development and technical consulting. Together with Chris Apfelbeck, he founded EXWE GmbH in 2016.
