Use SEO tools correctly
Learn how to use and set up SEO tools such as Ahrefs, Google Search Console and Seobility correctly
SEO Tools Workshop
for decision makers
Topics of the course
- Introduction to SEO tools
- Presentation of various tools: Ahrefs, Seobility, Google Search Console
- Common setup
- Organic keywords VS tracked keywords
- Duration: 1 day
- Difficulty: Advanced
- Prior knowledge: Basic SEO knowledge
The course topics at a glance
The theory is followed by practical application
Our SEO tools course for beginners answers all the important questions about using and setting up SEO tools. We show you how to use these tools to improve your online visibility and attract more traffic to your website.
You will learn how to use Ahrefs for keyword research, how to set up the Google Search Console to monitor your website and how to use Seobility for technical SEO checks.
We also offer you a clear plan for implementation, explain measures for monitoring success and provide strategies for continuously improving your SEO measures.
Introduction to SEO tools
Find out what SEO tools are, why they are important and how they can increase your online visibility and your company's success.
Introduction to various tools: Ahrefs, Seobility, Google Search Console
Get an overview of the different SEO tools, their functions and how they can best be used.
Learn how to set up and get the most out of the SEO tools Ahrefs, Seobility and Google Search Console.
Organic keywords VS tracked keywords
Understand the difference between organic keywords and tracked keywords and how you can use them for your SEO strategy.
How does the SEO Tools course work?
5 steps to SEO tools success
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Briefing
In the briefing, we discuss the goals and expectations of the SEO Tools course. We clarify the current challenges and define the focal points for the course.
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Course at EXWE or online
The course takes place either at EXWE's premises or online. We teach the basics and advanced techniques for using SEO tools.
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The practice
After the theoretical part, we put what we have learned directly into practice so that we can work on the website together.
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Follow-up
In the follow-up, the course content is further deepened and concrete recommendations for action are developed for your own website.
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Final discussion
In the final meeting, the digitized results and the next steps for optimizing your website are discussed. It also serves to clarify feedback and open questions.
Introduction of our moderators
Chris Apfelbeck and Yuri Struszczynski have successfully completed over a dozen workshops and software projects together. These projects spanned a wide range of industries and contributed significantly to EXWE GmbH's reputation as a reliable and innovative IT service provider. The two managing directors specialize in the development of tailor-made software solutions that support companies in the digitalization and optimization of their business processes. Their diverse projects include the development of a product configurator for Atlas Copco, an intranet platform for DECATHLON and a seminar tool for the Faculty of Economics at the Technical University of Dortmund.
Career: Before joining EXWE, Chris Apfelbeck worked as Software Engineer Lead at Capgemini. Chris has extensive experience in architecture and software development.
Career: Yuri Struszczynski worked early on as a working student for various chairs at TU Dortmund University and as a software consultant for mpool Consulting Dortmund until EXWE was founded. Yuri has in-depth knowledge of software development and technical consulting. Together with Chris Apfelbeck, he founded EXWE GmbH in 2016.
