Web design for demanding companies.

Customized, high-performance and future-proof thanks to state-of-the-art technologies and content management systems

EXWE Gewinner Deloitte Technology Fast 50 Award 2023


EXWE is the winner of the Deloitte Technology Fast 50 Award 2023. EXWE is one of Germany's fastest-growing companies.
technology companies.

Attractive web design for more visibility and customer loyalty

Boost your online success with customized web design - professional solutions for your digital presence!

Attraktives Webdesign für mehr Sichtbarkeit und Kundenbindung

Start now with your own web design

From the idea to the finished web design: our reference projects at a glance

Referenzen der EXWE GmbH

Our approaches and procedures for responsive web design

This is how we build super-fast and customer-oriented websites

superschnelle und kundenorientierte Webseiten
  • Content management systems

    Our approach is always pragmatic and depending on the use case and budget, we select a suitable system. As software developers, we do not want to hype any particular content management system. Our most frequently used systems include WordPress, Drupal, Typo3 and Joomla. Websites that want to display many products but are not designed for sales are often created with a store system such as Shopware, from which we then program the sales buttons.

  • Desktop, tablet & mobile

    Responsiveness and conversion optimization are at least as important as the technology in the background. Responsive websites automatically adapt to the optimal display on all screen sizes, from desktop or laptop computers to tablets and smartphones, without compromising the design experience or performance on the part of your customers.

  • No templates but templating

    Our credo: No templates but templating. We rely on standard frameworks and build an individual template developed specifically for your company. When it comes to templating engines, we are trained on many different platforms and frameworks. We regularly work with Bootstrap, Twig and Smarty.

  • Aesthetics & design

    At the start of the project, our design team will gather information from you about what you want from your new website, make suggestions and research competitors to create an action plan before moving on to the next phase. This is where we develop an innovative structure and sitemap and the layout of your new website so that everyone involved has a clear picture of how the finished project will be structured. The design team will first present the layout and home page elements to you for review and approval. Once the layout is complete, we can begin development while we finalize the home page and work on the designs for the subpages.

Our web design process

7 steps to a unique design

  • Requirements analysis

    To ensure that you receive a design that meets your expectations, fits your company or brand and also appeals to your target group, the first step is to analyze the requirements for the design project. We look at your existing design, discover potential for improvement and record what you would like to see in your future design. We document this together with you in order to record the performance requirements and details of the project. We can then also determine the timeframe for your project.

  • For a successful collaboration, it is essential to create a concept design. The concept contains all the requirements and our plans for implementation. Our graphic artists, designers and developers know what is important and what you need for a successful web design. Of course, we welcome your valuable feedback at this point in the design process so that we can make improvements. Your wishes and requirements, coupled with our expertise and creativity, result in a unique roadmap that avoids delays and misunderstandings and can produce a successful end result.

  • In the next step, we take care of the design. We create all visual aspects of your web project such as layout, color scheme, typography, images and more. In doing so, we ensure that the web application can be used intuitively and responsively on all devices. This results in a design draft that can be implemented in the next step after further consultation with you.

  • Now it's time for implementation. In this phase, our designs are developed and actually integrated into your web application. We focus on full transparency and give you updates on our progress in regular meetings. A direct contact person is always available to you during the entire design and development process. Of course, we also document all implemented tasks so that you can access an up-to-date cost and performance overview at any time.

  • Before your new design goes live, we carry out extensive tests to check for possible errors. In this way, we can also guarantee that there are no usability problems with your web project and that users have unrestricted access from all browsers and devices. Of course, we also check that we have met all the defined requirements of the project and only when all the designers, graphic artists and developers in our team are 100% satisfied will your web design project be completed.

  • After five exciting steps, the time has finally come! Your new design finally goes live. Together we can now celebrate the completion of a successful project. But our collaboration doesn't have to end if you don't want it to.

  • To ensure that your design continues to function flawlessly, updates will always be necessary. This is because technology continues to evolve. This is exactly where our support and monitoring packages come in. On request, we can provide you with a suitable contingent and take care of all updates and work that will be required for your web project in the future.

Get started with your own web design now!

Talk to us about your own web design project now! We will call you back.


10 advantages of professional web design

More economic success through

  • Very good user experience through intuitive navigation
  • Responsiveness enables use in all browsers and end devices
  • This also ensures greater reach and reduces bounce rates
  • A better first impression and therefore more professionalism and authenticity
  • More security thanks to technically flawless implementation
  • Individuality and recognition value
  • Competitive advantage over competitors
  • Search engine optimization best practices are already taken into account in the design
  • Increased conversion rate through better placement of call-to-actions
  • Adaptable to new design requirements and technological innovations in the future thanks to contacts at EXWE
A word with our customers

10 reasons to choose EXWE as your partner agency

  • Use of the latest technologies
  • Individual wishes and requirements are our priority
  • Innovative implementation and creative ideas
  • Comprehensive advice that quickly leads to a successful result
  • Fast response time - with us, you don't have to wait long for implementation
  • A personal contact person is at your side from the beginning to the end of the project
  • We take care of your project and do not outsource services
  • Our team is characterized by passion and high motivation
  • Sustainable and long-term partnership as required and desired through additional support packages
  • Transparent billing

What is Webdessign?

A short FAQ about web design

  • What is good web design?

    Good web design is a combination of various aspects that improve the user experience and effectively fulfill the purpose of a website. It refers to the design and development of websites to make them functional, appealing and user-friendly. Several factors play a role in web development. First, careful conceptualization is important to understand the goals and requirements of the website and create a solid foundation. This includes planning the site structure, user navigation and content organization. A crucial aspect of web design is, of course, the visual design. This involves the aesthetic component of the website, including the color palette, layout, images and other graphic elements. A harmonious visual design creates an appealing atmosphere and contributes to the positive perception of the website. This also includes typography. Choosing the right fonts and displaying them properly on different screen sizes and devices improves readability and ensures a pleasant reading experience. Font size, line spacing and the use of bold or italics should be carefully balanced. A good web design also takes user-friendliness into account. Navigation should be intuitive and easy to understand so that users can navigate through the website effortlessly. Fast page loading time and responsive adaptation to different screen sizes are also important aspects to ensure a positive user experience.

  • What exactly does a web designer do?

    A web designer is a person who is responsible for the design and visual presentation of a website. Their main goal is to create an appealing appearance and optimize the user experience on different end devices. The tasks of a web designer also include developing the aesthetic concept of a website. They select color palettes, layouts, fonts and images to achieve a harmonious visual design. They also consider the target audience and the purpose of the website to create a suitable design. A web designer must ensure that the website looks and works well on different devices, such as desktop computers, tablets and smartphones. This includes customizing the layout and navigation to ensure an optimal user experience on different screen sizes. Although a web designer doesn't usually do extensive coding, they should have basic knowledge of HTML, CSS and possibly JavaScript. This allows them to translate the design into workable code and work with web developers to ensure the design is implemented correctly.

  • How does search engine optimization apply to web design?

    Search engine optimization in web design refers to the application of guidelines to optimize websites for search engines such as Google. A powerful web design takes these guidelines into account to ensure optimized visibility. It includes the use of relevant keywords to optimize the content for search engines. Technical optimizations such as fast loading times and responsive design improve website performance. The structure and navigation of the website are optimized to facilitate crawling and indexing by search engines. Precise metadata, such as meta descriptions and meta tags, are optimized for better presentation in search results. Web design also considers usability to provide a positive experience for both users and search engines. In summary, search engine optimization in web design is about designing websites according to search engine specifications in order to achieve a powerful and optimized presence in search results.

  • Which programming languages are used for web design?

    Various programming languages are used for web design to make websites functional and user-friendly. Some of the most common programming languages used in web design are

    • HTML (Hypertext Markup Language): HTML forms the basic framework of a website and defines the structure and content of a page.
    • CSS (Cascading Style Sheets): CSS is used to define the appearance of a website, including the layout, colors, fonts and other visual properties. JavaScript: JavaScript enables the creation of interactive and dynamic elements on a website. It is used for functions such as animations, form validation, user interactions and much more.
    • PHP (Hypertext Preprocessor): PHP is a server-side scripting language and is commonly used to generate dynamic content and manage databases in web applications.
    • Python: Python is a versatile programming language that is also used in web design. It is often used for complex backend functionalities and the development of web applications.
    • Ruby: Ruby is a popular scripting language used for web design and web application development. The Ruby on Rails framework provides a sophisticated and efficient development environment.
    • Java: Java is often used for the development of server-side applications and complex web applications. It offers a wide range of features and can be found in many large enterprise environments.

    In summary, various programming languages are used for web design aspects such as web presence, functional user interface and sophisticated development, including HTML, CSS, JavaScript, PHP, Python, Ruby and Java. The choice of programming language depends on the requirements of the project and the preferences of the developer.

  • How can web design be optimized for fast loading times?

    To optimize web design for fast loading times, there are various approaches that focus on web design. Here are some ways to achieve this:

    • Optimizing images: Images are often one of the main reasons for slow loading times. By compressing images, file sizes can be reduced and loading times improved. In addition, images should be used in the correct formats and sizes to enable efficient display.
    • Minimization of HTTP requests: Extensive requests to the server can lead to longer loading times. By combining CSS and JavaScript files, using CSS sprites and reducing external scripts, the number of HTTP requests can be minimized and loading times shortened. Use caching: Using caching mechanisms allows the browser to store static resources such as CSS files, JavaScript files and images. This avoids repeated requests and improves loading times. Efficient code optimization: By carefully programming and optimizing the code, the performance of the website can be improved. This includes reducing superfluous code, summarizing and minifying CSS and JavaScript files and using efficient code techniques.
    • Use of content delivery networks (CDNs): CDNs are networks of servers used to store and deliver content closer to user sites. By using a CDN, loading times can be reduced as the content is provided by a server that is geographically closer to the user.
    • Responsive design: A responsive design enables the website to be displayed optimally on different screen sizes and devices. By using media queries and flexible layouts, it can be ensured that only the resources required for the respective end device are loaded, resulting in faster loading times.
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