Shopware 6 vs. Magento 2 (Adobe Commerce) - The pros explain! (2024)

FAQ about Shopware and Magento

Deciding on the right store system is extremely important for online retailers, as it can have a significant impact on the success of the online store. Shopware and Magento are among the best known on the market. In this FAQ, we would like to answer all open questions about the two systems. If you still have questions, you can of course contact us at any time. We will be happy to help you!

• How do I optimize my Magento webshop for SEO and what tools are available?

  If you want to optimize your Magento webshop for search engine optimization (SEO), there are a few tips you should follow. Use the marketing functions of your store software to increase traffic to your website. For example, use Magento's own promotions module or use affiliate or banner advertising. Use an SEO-friendly URL structure. Magento offers a function that allows you to customize the URL structure of your products and categories. Optimize the meta information such as title tags and meta descriptions for your products and categories. Magento offers a function to edit this information for each page. Create an XML sitemap for your webshop and submit it to search engines. Magento offers a function for this that automatically creates a sitemap. Optimize the loading times of your webshop for better usability and a higher search engine ranking. Magento offers a variety of settings and extensions to improve loading times. Use Google Analytics or other web analytics tools to measure and monitor the success of your SEO measures. These tips will help you to optimize your Magento webshop for SEO. It is important to continuously monitor and adjust SEO optimizations to achieve continuous improvement in search engine rankings.

• Can I switch from Magento to Shopware?

  Yes, it is possible to switch from Magento to Shopware. This is called a "switch". However, switching from Magento to Shopware requires careful planning and preparation, as there are differences between the two platforms and data migration plays an important role. It is important to consider the specific requirements and needs of the business to ensure that the migration is successful and that all important data and functions are transferred to the new platform. It is recommended that an experienced e-commerce developer or agency is brought in to make the transition from Magento to Shopware a smooth one.

• How can I set up my Shopware online store for different countries and languages?

  To set up a Shopware online store for different countries and languages, store operators need to consider various aspects of internationality. One important factor is setting up sales channels for each country in which the store is to be operated. This includes the implementation of payment and shipping options that are suitable for the respective country. The complexity of the setup depends on the number of countries and languages for which the store is to be set up. Some of the steps required include

  1. setting up language and currency options: It is important that the store is customized for the languages and currencies of different countries to increase usability and conversion rates.

  2. consider country-specific legislation: In some countries, there are specific rules for the sale of goods and services that store operators must observe. These should be included in the store guidelines and terms of use.

  3. provide localized content: Store operators should ensure that the store's content is adapted for each language and country to ensure a better user experience.

  4. configure sales channels and payment options: Sales channels and payment options need to be customized for each country to enable smooth order processing.
  
  
  Overall, setting up a Shopware online store for different countries and languages requires a certain level of complexity and requires a thorough understanding of the internationality and requirements of each country. It is important that store owners take their time and plan carefully to ensure that the store is optimally adapted for each country and that conversion rates are maximized.

• Do I need programming skills for Shopware or Magento?

  Basically, you don't need extensive programming knowledge to use Shopware or Magento as a store solution. Both store systems are programmed in such a way that they can also be operated by people with basic IT knowledge. However, both systems require a certain amount of training and experience in using the respective platform in order to be able to use them effectively. This includes learning the various functions and configurations available in the administration interface. In certain cases, however, it may be necessary to have basic programming knowledge in order to make individual adjustments or extensions to the store solution. This may involve, for example, adapting the design, creating new functions or integrating external systems. Overall, however, it can be said that extensive programming knowledge is generally not required to use Shopware or Magento as a store solution. However, a certain amount of training and experience in using the respective platform is recommended in order to operate the store effectively and successfully.

• What is the difference between experience worlds and shopping worlds with Shopware?

  In Shopware 5, the function was called Shopping Worlds, whereas in Shopware 6 it was renamed Shopping Experiences. Shopping Experiences are a flexible and powerful tool for creating engaging and interactive content on different pages of the online store. With Shopping Experiences, online retailers can customize the design of landing pages, category pages, product pages and more. Various elements such as images, texts, videos, products, banners and more can be freely placed and designed to create a unique shopping experience for customers.

• What is dataset management?

  Data record management refers to the management of data records stored in a system. This usually includes the creation, updating, storage and retrieval of data. In e-commerce, data records can include information on products, customers, orders and payments, for example.

  Shopware and Magento 2 are both popular store systems that offer extensive functions for data record management. In Shopware, for example, retailers can manage products, customers and orders easily and efficiently. The platform also offers features for integrating third-party applications that can help manage records from different sources. Magento 2 offers similar functionality and has powerful tools for data record management. For example, the platform allows merchants to manage products, track orders and manage customer accounts. In addition, Magento 2 allows merchants to seamlessly integrate data from various sources, including external systems and applications.

• Why do you need the source code of a store software?

  The source code of a store software is the heart of the application and contains all the programming instructions necessary to operate and manage the store. Some of the reasons why you might need the source code are:

  1. customizations: You may need customizations to the store software to add certain features or change existing ones. With the source code, you have access to all programming instructions and can change them accordingly.

  2. extensions: You may want to add third-party extensions that have been developed specifically for your requirements. You can use the source code to integrate these extensions into your store software.

  3. troubleshooting: If an error occurs in the store, the source code can help to find and fix the error. Without the source code, it can be difficult to find the source of the problem.

  4. security audits: By reviewing the source code, potential security risks can be identified and fixed before they can be exploited.

  5. migration: If you want to upgrade your store software to another platform or to a newer version, the source code can help you to simplify the process by serving as a starting point for the migration.

  However, it is important to note that access to the source code is usually only recommended for experienced developers who have the necessary knowledge to make changes or fix problems without affecting the operation of the store.

• Why should "internationalization" be part of the functional scope of store software?

  Internationalization is an important factor in the development of store software, as it allows the store to be used in different countries and regions. Here are some reasons why internationalization should be part of the functional scope of store software:

  1. expanding the market: internationalization allows a store operator to expand its market to customers in different countries. This means that the store has access to new customers and can therefore also expand its business.

  2. customer convenience: Through internationalization, customers from different countries can use the store in their own language, which leads to a better user experience. Payment methods and currencies can also be adapted to local conditions.

  3. adaptation to local laws and regulations: Different laws and regulations apply in different countries, which can have an impact on business. Through internationalization, the store software can be adapted to meet these requirements.

  4. increasing credibility: Internationalized store software shows that the store operator is striving to meet the needs of customers in different countries. This strengthens the credibility of the store and increases customer trust.
  
  Overall, internationalization offers store operators an opportunity to expand their reach, improve customer convenience and increase the credibility of their store. For these reasons, internationalization should be part of the functional scope of store software.