Optimal Shopware migration: the changeover goes smoothly with EXWE

Are you planning a Shopware migration and want to make sure that everything runs smoothly? This article will make the move easier for you by showing you how to carry out a Shopware migration step by step - practically, directly and without detours to the new Shopware platform.

+68 erfolgreich betreute Shops

+68 successfully managed stores

A technically flawless and super-fast store is the be-all and end-all in e-commerce. We provide reliable support for your online store so that you can concentrate on your core business.

What could your new Shopware 6 store look like after the migration?

Innovative and sustainable online stores at the highest technical level

Why a migration to Shopware 6 makes sense

Shopware 6 represents a new era in e-commerce. It is not just an upgrade of its predecessor, but a completely new development based on state-of-the-art technologies. With improved performance measures, high scalability and quality 'Made in Germany', Shopware offers merchants a future-proof platform that is suitable for both small start-ups and large international companies. The core of this e-commerce solution is its remarkable flexibility, which makes it possible to respond individually to the needs and wishes of store operators and to integrate seamlessly into existing business processes.

The simple operation of the system enables even beginners without in-depth programming knowledge to manage their online store with ease. In addition, the Community Edition of Shopware 6 is free of charge, which supports a fast and cost-effective market entry without technical expertise. The active community and the wide range of support services also help to ensure that you are not alone if you have questions or problems.

Your own design

We do not rely on templates. Our graphics department will create a customized design according to your wishes.

Individualization

We guarantee maximum flexibility through individual plugin development. This means more flexibility than with known cloud store systems.

Time frame

For your perfect store, you should plan at least 3 months of development time for a 100% complete GoLive.

Cost framework

With us, an online store is a fixed-price project. As a rule, a fully customized store costs from EUR 12,000 plus VAT.

Store system: Shopware 6

We are professionals for the Shopware 6 store system. Shopware is a state-of-the-art online store system developed in Germany.

Simple maintenance

Shopware makes it very easy to maintain products, categories and content yourself. You don't need our help for every customization.

Subsequent support

After the GoLive, we continue to be at your side and ensure that your online store is up and running - day after day.

Partner: Shopware AG

Shopware
Business Partner

We are an officially certified Shopware partner of Shopware AG and offer our customers in-depth and professional advice on Shopware. Talk to us!

Zertifizierung: Shopware 6, Certified Developer
Zertifizierung: Shopware 5, Certified Developer

Shopware 5 + 6
certified

We are ready for Shopware 6, but just as experienced with Shopware 5. Ask us about migration, development and rebuilding a Shopware 6 online store. EXWE is Shopware 5 and Shopware 6 certified.

The project process for your migration to Shopware

The actual migration process begins with the correct setup and preparation of the Shopware 6 environment. It is important to plan this process carefully and proceed in small, manageable steps. The data migration itself consists of a sequential process: Data check in the source store, Reading the data, Writing the data to Shopware 6, Final media download.

  • Analysis

    Do you need a new online store or would you like to improve an existing store? Then the first step is to analyze your needs and identify your potential. In a joint briefing, we find out what requirements the creation of your online store entails and the time frame for the project.

  • Together with our developers, we work out a customized concept for you. We know what you need and act transparently. You only receive elements that are really necessary for the creation of your future-proof Shopware online store. For complex projects, we like to work with a workshop in advance so that we can formulate the offer as precisely as possible and avoid deviations later on in the development process. You will then receive a non-binding offer from us.

  • When migrating to Shopware 6, the question often arises as to whether and how the design and functions of the old store should be adopted. As Shopware 6 uses a completely new theme system, it is necessary to develop a new theme and thus take the opportunity to get rid of outdated design. The migration also offers the opportunity to redevelop existing functions and plugins for Shopware 6 in order to ensure optimized processes and improved overall logic.

  • Now it's time to get down to business! We develop your store - All work relating to your Shopware store is carried out exclusively by our certified specialists. Throughout the entire development process, you will always have a dedicated contact person at your side. Our documentation of all work steps also provides you with a transparent overview of performance and costs at all times. By developing individual plugins, we can also add further functions to your Shopware store.

  • The migration assistant is an indispensable tool that supports us in transferring various data records from existing store systems. The installation of the migration assistant is a crucial step for the successful transfer of our store data. Please note that at least Shopware 5.4 is required to use the Shopware Migration Connector and ensure a stable connection.

  • After we have installed the migration wizard, the actual data transfer begins. We can run the migration process multiple times to transfer only new or changed records, which can significantly reduce the overall duration of the migration. If we want to migrate all data again, the migration wizard offers a function to reset the checksums.

    When transferring data, it is important that no duplicate data is created. The migration wizard ensures that existing data in Shopware 6 is synchronized with the current data from Shopware 5 and overwritten. The database fields 'visibilities' play an important role here, as they are necessary for the Data Abstraction Layer (DAL) and define the visibility for categories or sales channels.

  • The work is not done with the completion of the migration. On the contrary, now begins an important phase after the migration: the optimization and monitoring of your Shopware 6 store.

    Thorough quality control is necessary to ensure that all data has been migrated correctly and that the store functions without errors.

  • A comprehensive quality control after the migration to Shopware 6 is crucial to minimize the risk of errors and not to affect the visibility of your store. Special quality check tools help to check compatibility with different Shopware versions and identify errors. Such a thorough check ensures that forgotten content that could affect visibility is detected and fixed.

    In addition, quality assurance should also include checking language support to ensure that all content is displayed correctly in the desired language. Effective monitoring and quick troubleshooting are essential to maintain rankings and improve the user experience after migration. Constant monitoring and responding to error messages can also help to increase customer confidence in your online store.

  • Your store is up and running! What happens now? To ensure that your Shopware store continues to perform flawlessly and at the highest level, the store must be regularly updated and adapted to your needs. That's no problem either. Thanks to a monthly support & monitoring contingent, your contact person has time to take care of the maintenance, operation and upkeep of your services.

  • If you want your Shopware store to really take off, you need to be seen on Google. We already take this into account when creating your online store. You can also optimize the reach of your online store with targeted SEA campaigns.

    SEO optimization plays a decisive role in the success of any online store. After a relaunch with Shopware 6, SEO aspects must be taken into account from the outset in order to maintain visibility and traffic. This means that the website structure must be aligned with ranking content and all on-page SEO elements such as meta descriptions and titles should be implemented. The integration of reviews and product ratings also helps to improve the visibility of the online store.

    Before the relaunch, a comprehensive keyword analysis is essential to check the existing visibility and create a basis on which SEO strengths can be maintained and weaknesses addressed. It is also important to set up 301 redirects to ensure that both users and search engines are redirected to the new URL and that the SEO rankings of old URLs are retained.

  • After the migration, it is important to continuously monitor the performance of your store and adjust it if necessary. Special performance monitoring tools for Shopware 6 help you to identify bottlenecks and monitor the store's performance. By optimizing loading times, database queries and the server configuration, you can further improve the performance of your store after the migration.

    The integration of a content delivery network (CDN) can speed up website loading and should be taken into account when configuring the server. Defining relevant metrics and using on-page crawlers such as Screaming Frog play an important role in identifying and optimizing performance issues. Before implementing monitoring tools, you should check their compatibility with the Shopware 6 version you are using to ensure proper functionality.

Start creating your online store now!

Contact us

Our partnerships and current certifications

Partnerschaften: PayPal, AmazonPay, Mollie, Seobility, Plant-My-Tree, Timme Hosting, IT Club Dortmund, Shopware AG, Shopware 6 - Certified Developer, Zertifizierung: Shopware 5 - Certified Developer, Google Ads Partner

Shopware advantages

  • Different versions depending on company size and customization requirements
  • Simple setup and online store creation with modules
  • Simple expandability through plugins
  • Drag-and-drop landing pages and worlds of experience
  • Manufacturer support in Germany
  • Customizable products
  • Development & plugin are GDPR-compliant
Our success stories

What our customers say about our collaboration

10 reasons to choose EXWE as your agency partner

  • Full-service agency - we offer you the all-round package
  • Shopware certification
  • Direct contact person
  • No outsourcing
  • Target-oriented consulting
  • Transparent time recording and billing model
  • Young team with an innovative mindset
  • Fast response time
  • Heart and soul & passion
  • Implementation of individual wishes through solutions tailored to needs

Why a migration to Shopware 6 makes sense

Shopware 6 represents a new era in e-commerce. It is not just an upgrade of its predecessor, but a completely new development based on state-of-the-art technologies. With improved performance measures, high scalability and quality 'Made in Germany', Shopware offers merchants a future-proof platform that is suitable for both small start-ups and large international companies. The core of this e-commerce solution is its remarkable flexibility, which makes it possible to respond individually to the needs and wishes of store operators and to integrate seamlessly into existing business processes.

The simple operation of the system enables even beginners without in-depth programming knowledge to manage their online store with ease. In addition, the Community Edition of Shopware 6 is free of charge, which supports a fast and cost-effective market entry without technical expertise. The active community and the wide range of support services also help to ensure that you are not alone if you have questions or problems.

Have you not yet had any contact with Shopware? That's no problem either, we'll show you how to find your way around and work with the store system during a personal Shopware training course.

Are you ready to start your project with a strong partner at your side?

Then get in touch with us! We look forward to hearing from you.

Chris Apfelbeck & Yuri Struszczynski
Managing Director

Professionals with Shopware

Shopware: Professionally designed and future-proof online stores from EXWE

Shopware stores from professionals: cost-effective & flexible. Our online store agency in Dortmund turns your idea into a modern e-commerce solution that is optimized for mobile devices. We can offer you the following services in this context:

Individual solutions for special requirements

Every online store is unique and has special requirements that need to be taken into account during a migration to Shopware 6. Manual adjustments to the Shopware 6 database are possible as long as table references are not affected and JSON fields remain valid.

In addition, the flexibility of Shopware 6 offers the option of resetting the checksums and repeating the migration as often as required if special requirements make this necessary.

Migration from different store systems

The migration to Shopware 6 is not only worth considering for users of Shopware 5, but also for operators who have previously used other store systems such as Magento or WooCommerce. These systems have technical differences to Shopware 6 that must be taken into account when migrating to Shopware 6. It is important to adopt a modern and future-oriented mindset in order to take full advantage of Shopware 6 - it is an investment in the future of your e-commerce business.

Increased performance and flexibility

The performance of Shopware 6 is a crucial factor for fast loading times and a smooth user experience. Techniques such as lazy loading and caching reduce initial loading times and speed up access to frequently requested information. The use of the latest PHP versions and the optimization of the Time to First Byte (TTFB) ensure increased performance, stability and security. Shopware 6's innovative theme system makes it possible to make customizations that not only take the functionality but also the design of your online store to the next level.

Flexibility is a top priority with Shopware 6. The modular architecture allows functions to be added or removed as required, which promotes future-proof development and easy maintenance of the system. The adaptability of Shopware 6 to different types of companies makes it an all-rounder that can be easily adapted to the specific challenges and opportunities of your e-commerce project.

Modernization and future-proofing

Shopware 6's advanced technology base not only provides a solid foundation for the present, but also for the future. With regular updates and a growing number of plugins, the system always remains modern and adapted to new market requirements. The technological basis of Symfony and Vue.js ensures that your Shopware store will remain flexible and expandable in the future. This future-proofing offers you as a store operator the security of knowing that your investment is protected in the long term and that you can react to changes in e-commerce.

The clear API-first strategy of Shopware 6 enables simple connection to third-party systems and ensures a high degree of flexibility to react efficiently to future challenges. Improved functions for internationalization allow you to expand your customer base globally and target different markets and languages. This paves the way for a stronger presence in international markets and supports the growth of your company.

Expert advice and support

A migration can be complex and may require professional advice and support. Experienced Shopware partners offer valuable services ranging from technical implementation and individual problem solving to potential improvements to your new online store. Many agencies also offer training to familiarize you and your team with the new Shopware system.

An initial consultation can be crucial in determining whether the migration should be carried out independently or with professional support, especially for complex migrations. A helpful whitepaper can provide additional information.

The path to a successful Shopware 6 online shop

The path to a successful Shopware 6 online store is a process that requires careful planning, a well-thought-out strategy and sometimes professional support. However, with the right tools and a clear guide, the migration can be carried out smoothly and efficiently. This blog post has shown you the different phases of migration - from preparation and the migration process to optimization and monitoring after the changeover. Consider the migration to Shopware 6 as an opportunity not only to modernize your online store, but also to make it future-proof.

Frequently asked questions

A short FAQ on the topic of Shopware migration

  • How long will Shopware 5 be supported?

    Shopware 5 will be supported until 2024. All users should switch to new store software now to avoid errors and security updates.

  • When was Shopware 6 released?

    Shopware 6.1 was released on January 15, 2020.

  • What is the difference between Shopware 5 and 6?

    The main difference lies in the technological improvement of Shopware 6 compared to Shopware 5. Shopware 6 offers many new features and benefits due to the new system.

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