Optimal Shopware migration: the changeover goes smoothly with EXWE

The project process for your migration to Shopware

The actual migration process begins with the correct setup and preparation of the Shopware 6 environment. It is important to plan this process carefully and proceed in small, manageable steps. The data migration itself consists of a sequential process: Data check in the source store, Reading the data, Writing the data to Shopware 6, Final media download.

• Analysis

  Do you need a new online store or would you like to improve an existing store? Then the first step is to analyze your needs and identify your potential. In a joint briefing, we find out what requirements the creation of your online store entails and the time frame for the project.

• Consulting

  Together with our developers, we work out a customized concept for you. We know what you need and act transparently. You only receive elements that are really necessary for the creation of your future-proof Shopware online store. For complex projects, we like to work with a workshop in advance so that we can formulate the offer as precisely as possible and avoid deviations later on in the development process. You will then receive a non-binding offer from us.

• Conception & new design

  When migrating to Shopware 6, the question often arises as to whether and how the design and functions of the old store should be adopted. As Shopware 6 uses a completely new theme system, it is necessary to develop a new theme and thus take the opportunity to get rid of outdated design. The migration also offers the opportunity to redevelop existing functions and plugins for Shopware 6 in order to ensure optimized processes and improved overall logic.

• Development

  Now it's time to get down to business! We develop your store - All work relating to your Shopware store is carried out exclusively by our certified specialists. Throughout the entire development process, you will always have a dedicated contact person at your side. Our documentation of all work steps also provides you with a transparent overview of performance and costs at all times. By developing individual plugins, we can also add further functions to your Shopware store.

• Setting up the migration assistant

  The migration assistant is an indispensable tool that supports us in transferring various data records from existing store systems. The installation of the migration assistant is a crucial step for the successful transfer of our store data. Please note that at least Shopware 5.4 is required to use the Shopware Migration Connector and ensure a stable connection.

• Data transfer and customization

  After we have installed the migration wizard, the actual data transfer begins. We can run the migration process multiple times to transfer only new or changed records, which can significantly reduce the overall duration of the migration. If we want to migrate all data again, the migration wizard offers a function to reset the checksums.
  
  When transferring data, it is important that no duplicate data is created. The migration wizard ensures that existing data in Shopware 6 is synchronized with the current data from Shopware 5 and overwritten. The database fields 'visibilities' play an important role here, as they are necessary for the Data Abstraction Layer (DAL) and define the visibility for categories or sales channels.

• After the migration: optimization and monitoring

  The work is not done with the completion of the migration. On the contrary, now begins an important phase after the migration: the optimization and monitoring of your Shopware 6 store.
  
  Thorough quality control is necessary to ensure that all data has been migrated correctly and that the store functions without errors.

• Quality control and troubleshooting

  A comprehensive quality control after the migration to Shopware 6 is crucial to minimize the risk of errors and not to affect the visibility of your store. Special quality check tools help to check compatibility with different Shopware versions and identify errors. Such a thorough check ensures that forgotten content that could affect visibility is detected and fixed.
  
  In addition, quality assurance should also include checking language support to ensure that all content is displayed correctly in the desired language. Effective monitoring and quick troubleshooting are essential to maintain rankings and improve the user experience after migration. Constant monitoring and responding to error messages can also help to increase customer confidence in your online store.

• Support & Monitoring

  Your store is up and running! What happens now? To ensure that your Shopware store continues to perform flawlessly and at the highest level, the store must be regularly updated and adapted to your needs. That's no problem either. Thanks to a monthly support & monitoring contingent, your contact person has time to take care of the maintenance, operation and upkeep of your services.

• Further optimization through SEA & SEO

  If you want your Shopware store to really take off, you need to be seen on Google. We already take this into account when creating your online store. You can also optimize the reach of your online store with targeted SEA campaigns.
  
  SEO optimization plays a decisive role in the success of any online store. After a relaunch with Shopware 6, SEO aspects must be taken into account from the outset in order to maintain visibility and traffic. This means that the website structure must be aligned with ranking content and all on-page SEO elements such as meta descriptions and titles should be implemented. The integration of reviews and product ratings also helps to improve the visibility of the online store.
  
  Before the relaunch, a comprehensive keyword analysis is essential to check the existing visibility and create a basis on which SEO strengths can be maintained and weaknesses addressed. It is also important to set up 301 redirects to ensure that both users and search engines are redirected to the new URL and that the SEO rankings of old URLs are retained.

• Performance monitoring

  After the migration, it is important to continuously monitor the performance of your store and adjust it if necessary. Special performance monitoring tools for Shopware 6 help you to identify bottlenecks and monitor the store's performance. By optimizing loading times, database queries and the server configuration, you can further improve the performance of your store after the migration.
  
  The integration of a content delivery network (CDN) can speed up website loading and should be taken into account when configuring the server. Defining relevant metrics and using on-page crawlers such as Screaming Frog play an important role in identifying and optimizing performance issues. Before implementing monitoring tools, you should check their compatibility with the Shopware 6 version you are using to ensure proper functionality.

Start creating your online store now!