HubSpot and Shopware 5 / 6 interface.

The Shopware plugin between your Shopware 5 or Shopware 6 store and the HubSpot universe.

of customers

of orders

of newsletter subscribers

Collect, update and market your valuable customer base in a fully automated way

With the HubSpot - Contacts & Deals plugin from EXWE, you can easily transfer your orders and contacts from your Shopware store to HubSpot's CRM, automatically and without any effort on your part. After initial setup, all existing and new customers as well as orders are transferred directly to your HubSpot account.


  • Orders are transferred as Deals and items are now split into LineItems & the Hubspot product catalog is populated. This has only been possible on Hubspot side like this for a short time.
  • Functionality implemented for Shopware 6
  • Subshop functionality implemented
  • DGSVO compliant subscription to HubSpot lists
Grafik Shop, Stammdaten, HubSpot

Components of the HubSpot-Shopware interface

Customer base
  • firstname
  • lastname
  • email
  • phone
DSGVO compliant subscription
  • dealname
  • amount
  • dealstage
  • closedate
Extended dealproperties
  • store
  • customergroup
  • accountmode
  • paymenttype
  • quantity
  • order number
  • articlenumber
  • ean
  • amount_tax
  • amount_gross
  • totalamount_brutto
Line-Items & Products

In the latest Hubspot versions, orders (deals) can now finally consist of multiple items (LineItems) that are fed from a product catalog.

Products & LineItems require the Sales Hub Professional. Without Sales Hub Professional, we transfer each item as a single deal.
Your desired function

This software can be extended and customized to your specific needs. Transferring free text fields from Shopware is no problem.

Zertifizierung: Shopware 5, Certified Developer für Onlineshop Erstellung

Shopware 5 ready

We are an officially certified Shopware partner of shopware AG and offer our customers a professional Hubspot interface to Shopware.

Zertifizierung: Shopware 6, Certified Developer für Onlineshop Erstellung

Shopware 6 ready

Our plugin is ready for Shopware 6. It is also possible to switch from our 5 plugin to the 6 version later.

The EXWE HubSpot & Shopware interface is in productive use at, among others
EXWE HubSpot & Shopware-Schnittstelle im Atlas Copco Shop

Compressors Shop

EXWE HubSpot & Shopware-Schnittstelle im ThankYouJane Shop


Our success stories

This is what our customers say about the cooperation

Grafik Schnittstelle Shopware und HubSpot

EXWE HubSpot Contacts & Deals plugin takes information from your Shopware store and syncs it with HubSpot.

HubSpot is an inbound marketing software platform that helps your business stream content, convert leads, and close deals. HubSpot is a leading customer relationship management and incredibly powerful marketing tool that lets you track and segment customers so you can market to the right audience every time. Especially for sales, marketing, and service, you're right on target with HubSpot. Make the most of your marketing efforts by connecting your Shopware store directly to HubSpot. With our plugin, you collect, update, and market your valuable customer base completely automatically and generate more leads. Customer data, order data, sales history, placed orders are clearly displayed and evaluated.

Shopping cart data, order data and much more are automatically synchronized with your HubSpot portal. This enables pinpoint marketing campaigns and workflows! Connecting Shopware and HubSpot helps increase online sales from new customers and repeat sales from existing customers. The connector transfers all customer and order data automatically and continuously. HubSpot is only as valuable as the customer data it contains. Our plugin ensures that the activities from your store are always mapped completely and up-to-date in your HubSpot portal. We take care of your professional advertising presence, create and maintain your Shopware store and, in combination with HubSpot, ensure the perfect evaluation of your customer information. This way, you can collect it all in one place and create an even better experience for your customers.

EXWE Geschäftsführer Chris
EXWE Geschäftsführer Yuri

Call us

Do you have questions about your project or would you like to discuss an idea? Let's talk on the phone about it. Feel free to call at:

+49 231 93149827
Or use our contact form.

What are the interfaces you use?

A short FAQ about HubSpot, Shopware and more

What is Shopware 6?

Shopware 6 is a modern, modular, and flexible e-commerce platform that enables online retailers to create a user-friendly and engaging shopping experience for their customers. Shopware 6 has been rebuilt from the ground up with an improved user interface and a new architecture based on Symfony and Vue.js. The platform offers a variety of features and tools, including the new Rule Builder, which allows merchants to create complex rules for pricing, shipping and taxes. Another important feature of Shopware 6 is its modular system, which allows merchants to customize and expand the platform to meet their specific needs. There are a variety of official and community-developed modules that offer a wide range of features such as payment gateways, shipping and logistics integrations, marketing tools, and more.

What is HubSpot.

HubSpot is a cloud-based software suite that helps businesses manage their marketing, sales, and customer services. The software includes a suite of tools and features that enable businesses to automate marketing activities, manage sales pipelines, and improve customer relationships. HubSpot's core features include the Marketing Hub, Sales Hub and Service Hub. The Marketing Hub provides tools for email marketing, social media management, SEO optimization and lead generation. The Sales Hub includes tools for sales automation, pipeline management, and CRM integration. Service Hub offers ticket management, customer feedback, and customer service automation capabilities. HubSpot also offers a free CRM system that allows companies to manage customer contacts and visualize sales pipelines. In addition, the platform offers a variety of integration options, including integrations with Salesforce, Microsoft Dynamics, Zapier, and many others.

What is an interface anyway?

An interface is a type of connection or bridge that allows different systems or applications to interact and share information. Essentially, an interface represents a common point where two or more systems can meet and communicate with each other. Interfaces are an essential part of today's IT systems and play an important role in integrating different technologies and platforms.

What are the advantages of Shopware 6?

There are many advantages of Shopware 6, we will show some of the most important ones: modularity and flexibility: Shopware 6 is a modular platform that allows users to enable or disable the features and modules they need, customizing their own e-commerce solution. Then comes the ease of use, Shopware 6 has been designed with a user-friendly interface and intuitive admin panel, making it easy to set up and manage the platform. The integrations can be done at Shopware 6 offers a variety of integrations with third-party tools and platforms, including payment and shipping service providers, CRM systems, email marketing tools and more. Overall, Shopware 6 offers a flexible, easy-to-use, and powerful e-commerce solution for businesses of all sizes and industries.

What are the benefits of HubSpot?

There are many benefits of HubSpot, we'll show you some of the most important ones: HubSpot is an all-in-one marketing, sales and customer service platform that helps businesses simplify and automate their marketing, sales and service activities. Then comes the ease of use, as HubSpot offers a user-friendly interface and intuitive dashboard that makes it easy for businesses to manage and optimize their marketing, sales, and service activities. Then comes the Integrated CRM, as HubSpot offers an integrated CRM system that allows businesses to manage customer contacts, visualize sales pipelines, and organize customer data, as well as a scalable platform that allows businesses of all sizes and industries to improve and automate their marketing, sales, and service activities. Overall, HubSpot provides a powerful, easy-to-use, and integrated platform that helps businesses optimize and automate their marketing, sales, and service activities.

What is a CRM?

CRM stands for Customer Relationship Management and refers to a strategy, technology, and practices aimed at improving customer relationships by better understanding and responding more effectively to customer needs. A CRM system is software that helps companies manage customer relationships by collecting and analyzing information about customer interactions, needs, and preferences. A typical CRM system may include features such as sales automation, marketing automation, customer service and support, data analysis, and reporting.

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