HubSpot and Shopware 5 / 6 interface.

The Shopware plugin between your Shopware 5 or Shopware 6 store and the HubSpot universe

Collect, update and market your valuable customer base fully automatically

With the HubSpot - Contacts & Deals plugin from EXWE, you can transfer your orders and contacts from your Shopware store to HubSpot's CRM easily, automatically and without any effort on your part. After initial setup, all existing and new customers and orders are transferred directly to your HubSpot account.


  • Orders are transferred as deals and items are now split into LineItems & the Hubspot product catalog is filled. This has only recently been possible on the Hubspot side.
  • Functionality implemented for Shopware 6
  • Subshop functionality implemented
  • DGSVO-compliant subscription to HubSpot lists

Components of the HubSpot Shopware interface

Transfer customer master, deals, extended deal properties and line items & products from Shopware to HubSpot

The HubSpot-Shopware interface enables seamless integration between the two systems, efficiently transferring customer master data, deals and line items & products with extended deal properties. This interface offers flexibility for customization and the transfer of free text fields from Shopware, allowing for tailored usage depending on specific requirements.

Customer base

  • firstname
  • lastname
  • email
  • phone

newsletter subscription

  • Newsletter subscription
  • DSGVO compliant


  • dealname
  • amount
  • dealstage
  • closedate

Extended deal properties

  • store
  • customergroup
  • accountmode
  • paymenttype
  • quantity
  • ordernumber
  • articlenumber
  • ean
  • amount_tax
  • amount_gross
  • totalamount_brutto

NEW Line-Items & Products

In the latest Hubspot versions, orders (deals) can now finally consist of several articles (LineItems), which are fed from a product catalog.

Products & LineItems require the Sales Hub Professional. Without Sales Hub Professional, we transfer each item as a single deal.

Your desired function

This software can be expanded and adapted to your specific needs. Transferring free text fields from Shopware is no problem.

Zertifizierung: Shopware 5, Certified Developer für Onlineshop Erstellung

Shopware 5

We are an officially certified Shopware partner of shopware AG and offer our customers a professional Hubspot interface to Shopware.

Zertifizierung: Shopware 6, Certified Developer für Onlineshop Erstellung

Shopware 6

Our plugin is ready for Shopware 6. It is also possible to switch from our 5 plugin to the 6 version at a later date.

The EXWE HubSpot & Shopware interface is in productive use at
EXWE HubSpot & Shopware-Schnittstelle im Atlas Copco Shop

Compressors Shop

EXWE HubSpot & Shopware-Schnittstelle im ThankYouJane Shop


Our success stories

What our customers say about the collaboration

The EXWE HubSpot-Contacts & Deals plugin takes information from your Shopware store and synchronizes it with HubSpot.

HubSpot is an inbound marketing software platform that helps your business to distribute content, convert leads and close deals. HubSpot is a leading customer relationship management and incredibly powerful marketing tool that allows you to track and segment customers so you can market to the right audience every time. Especially for sales, marketing and service, HubSpot is the right tool for you. Make the most of your marketing activities by connecting your Shopware store directly to HubSpot. With our plugin, you can collect, update and market your valuable customer base fully automatically and generate additional leads. Customer data, order data, sales history and orders placed are clearly displayed and analyzed.

Shopping cart data, order data and much more are automatically synchronized with your HubSpot portal. This enables precise marketing campaigns and workflows! The connection between Shopware and HubSpot helps to increase online sales from new customers and repeat sales from existing customers. The connector transfers all customer and order data automatically and continuously. HubSpot is only as valuable as the customer data it contains. Our plugin ensures that the activities from your store are always complete and up-to-date in your HubSpot portal. We take care of your professional advertising presence, create and maintain your Shopware store and, in combination with HubSpot, ensure the perfect evaluation of your customer information. This allows you to record this in one place and create an even better experience for your customers.

EXWE Geschäftsführer Chris
EXWE Geschäftsführer Yuri

Call us

Do you have questions about your project or would you like to discuss an idea? Let's talk on the phone about it. Feel free to call at:

+49 231 93149827
Or use our contact form.

What kind of interfaces are you using?

A short FAQ about HubSpot, Shopware and more

What is Shopware 6?

Shopware 6 is a modern, modular and flexible e-commerce platform that enables online retailers to create a user-friendly and engaging shopping experience for their customers. Shopware 6 has been developed from the ground up and offers an improved user interface and a new architecture based on Symfony and Vue.js. The platform offers a variety of features and tools, including the new Rule Builder, which allows merchants to create complex rules for pricing, shipping and taxes. Another important feature of Shopware 6 is its modular system, which allows merchants to customize and extend the platform to meet their specific needs. There are a variety of official and community-developed modules that offer a wide range of features such as payment gateways, shipping and logistics integrations, marketing tools and much more.

What is HubSpot?

HubSpot is a cloud-based software suite that helps businesses manage their marketing, sales and customer service. The software includes a range of tools and features that enable companies to automate marketing activities, manage sales pipelines and improve customer relationships. HubSpot's core features include the Marketing Hub, the Sales Hub and the Service Hub. The Marketing Hub provides tools for email marketing, social media management, SEO optimization and lead generation. The Sales Hub includes tools for sales automation, pipeline management and CRM integration. The Service Hub offers features for ticket management, customer feedback and customer service automation. HubSpot also offers a free CRM system that allows companies to manage customer contacts and visualize sales pipelines. In addition, the platform offers a variety of integration options, including integrations with Salesforce, Microsoft Dynamics, Zapier and many others.

What is an interface anyway?

An interface is a type of connection or bridge that allows different systems or applications to interact with each other and exchange information. Essentially, an interface is a common point where two or more systems can meet and communicate with each other. Interfaces are an essential part of today's IT systems and play an important role in the integration of different technologies and platforms.

What are the advantages of Shopware 6?

There are many benefits of Shopware 6, we highlight some of the most important ones: Modularity and flexibility: Shopware 6 is a modular platform that allows users to enable or disable the features and modules they need, allowing them to customize their own e-commerce solution. Then comes the ease of use, Shopware 6 has been designed with a user-friendly interface and an intuitive admin panel, making it easy to set up and manage the platform. Integrations: Shopware 6 offers a variety of integrations with third-party tools and platforms, including payment and shipping providers, CRM systems, email marketing tools and much more. Overall, Shopware 6 offers a flexible, user-friendly and powerful e-commerce solution for businesses of all sizes and industries.

What are the advantages of HubSpot?

There are many benefits of HubSpot, we'll show you some of the most important ones: HubSpot is an all-in-one marketing, sales and customer service platform that helps companies simplify and automate their marketing, sales and service activities. Then there's the ease of use, because HubSpot offers a user-friendly interface and an intuitive dashboard that makes it easy for companies to manage and optimize their marketing, sales and service activities. Then comes the Integrated CRM, as HubSpot offers an integrated CRM system that allows companies to manage customer contacts, visualize sales pipelines, and organize customer data, as well as a scalable platform that allows companies of all sizes and industries to improve and automate their marketing, sales, and service activities. Overall, HubSpot offers a powerful, user-friendly and integrated platform that helps companies optimize and automate their marketing, sales and service activities.

What is a CRM?

CRM stands for Customer Relationship Management and refers to a strategy, technology and practices aimed at improving customer relationships by better understanding and more effectively responding to customer needs. A CRM system is software that helps companies manage customer relationships by collecting and analyzing information about customer interactions, needs and preferences. A typical CRM system can include functions such as sales automation, marketing automation, customer service and support, data analysis and reporting.

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