Online store performance marketing and SEA.Campaign setup and keyword research + technical support from Dortmund and Düsseldorf - Optimal targeting. Campaign setup, keyword research, ad testing & optimization for advanced e-commerce.

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Best practice in performance marketing: Ostermann & Bauportal24h

Google Ads since EXWE
Sales +137%
Orders +142%
Sales rate +87%
Reach +27%

Ostermann was founded in 1949 and over the decades what was once a small store with 45 square meters has grown into exclusive furnishing centers in Witten, Haan, Bottrop, Recklinghausen and Leverkusen. Today Ostermann is the largest furnishing company in West Germany with more than 1700 employees.

Google & Bing channels since EXWE
Turnover +105%
Orders +87%
Return-On-Adspend +24%
Reach +61%
alternative retargeting solution since EXWE
Sales +150%
Return-On-Adspend +450%
Construction portal24h

Fritz Kruse Baumaschinen GmbH is a trading and service company for the main and secondary construction trade that has been in existence for over 100 years and is one of the top sellers in the construction machinery industry.

Numbers do not lie. If we've piqued your interest, let's talk about your SEA project. Call us at:

+49 231 93149827Get started with SEA now

SEA + technology belong together

EXWE does not see itself as a classic advertising or SEA agency like many other service providers on the market. We are an IT service provider with a high level of technical know-how. This has many advantages for SEA management.

SEA is only partly creative. However, the added value for successful SEA management must be driven by numbers and data. This is where our strength lies. Through targeted technical automation, superfluous costs can be avoided. Both for clicks and for man-hours - internally and externally.

Performance Marketing
with the following features
Reporting monthly
Status calls quarterly
Meetings none
Google search ads
Google Shopping Ads
Project scope from 1 man-day
per month
from 799 EUR
plus VAT plus advertising budget
SEA Audit to get started
SEA Audit - Know where you stand!
Identify optimization opportunities with an SEA audit from EXWE: We analyze your SEA accounts with regard to growth and efficiency potential. Benefit from our deep know-how and channel understanding. After completion of the audit, you will receive a PDF sheet from us that provides you with information about the status quo of your GoogleAds account.
Project scope 3h
399 EUR
plus VAT
Performance Marketing
with the following features
Reportings monthly
Status calls every two months
Meetings quarterly
Google search ads
Google Shopping Ads
Google display ads
App campaigns
YouTube ads
Microsoft ads (Bing)
Competitor analysis
Pricing analysis
Publishers & advertising networks
E.g. price search engines like Idealo, Geizhals etc. or display advertisers like Criteo
In-house workshops
annually with a project scope of at least 12 months
Project scope from 3 man-days
per month
from 2399 EUR
plus VAT plus advertising budget
performance marketing
with the following features
Reportings monthly
Status calls monthly
Meetings quarterly
Google search ads
Google Shopping Ads
Google display ads
App campaigns
YouTube ads
Microsoft ads (Bing)
Competitor analysis
Pricing analysis
Publishers & advertising networks
E.g. price search engines like Idealo, Geizhals etc. or display advertisers like Criteo
Onsite consulting
To optimize the conversion rate of your website
UX consulting for advertising media
We advise you on high-performance advertising media
Inhouse workshops
annually with a project scope of at least 12 months
Project scope from 5 man-days
per month
from 3999 EUR
plus VAT plus advertising budget

Absolute transparency through reporting + explanation

For us, "reporting" does not mean sending you an Excel spreadsheet with a few unrelated numbers once a month.
From us you will receive meaningful Google Data Studio dashboards on various key figures of your online store. In addition, once a month you will receive a personalized e-mail from us with the most important explanations of the four reports. Status-quo info, budget-turnover forecasts and other good-to-knows are also included here.

On the right, our SEA reports at a glance.

Return on Ad Spend How much revenue at what cost your advertising measures generate at overall, campaign and product level.
Competitiveness of inventory Here you can see which products are unbeatable in terms of price and where there may be further sales levers.
Multi-channel evaluation In this dashboard, we put the performance of your SEA campaigns in the overall context of your other revenue channels. The dashboard is our answer to silo thinking.
Management board Don't feel like reading three reports every month / week / day? No problem! On this board we summarize the most important KPIs especially for your online store in a short and concise way.

Excellent performance marketing for the channels: Search, Display,
Shopping, YouTube & Price Search Engines

As experts in the support of online stores, we have accumulated a wide range of expertise in the control of SEA campaigns over the years. Our technical expertise allows us to go one step further for our customers than is possible with many classic advertising agencies, where this know-how is often lacking.

SEA campaigns require a high level of maintenance and optimization, as this is the only way to constantly improve the cost-benefit ratio. We provide comprehensive support for your campaigns and ensure optimal control. We take care of campaign implementation, keyword search, ad testing and optimization, and analyze digital growth potential for you.

In addition, we always consider your SEA key figures in the overall context of your online store's performance and monitor your reports within Google Analytics. Only through this holistic view do we achieve the transparency you need and drive the overall goal of your business forward and upward.

We value close and regular collaboration with our clients, because no one knows your business better than you do. During joint performance calls, we review KPIs and share our knowledge and potential. We are happy to test new products and whole product categories as well as betas with you to shape the market together.

With expertise and passion we cover all types of campaigns in Search Engine Advertising: Google search ads, Google display ads, Google shopping ads, app campaigns, YouTube ads and Microsoft ads.

Customers who already rely on EXWE's personal support (excerpt)

Referenzen der EXWE GmbH

A word with our customers

"The development of our application took place iteratively. EXWE was also involved conceptually in the development process and thus made a significant contribution to the success of the end product. We very rarely experience this at this level with IT service providers. We recommend EXWE with a clear conscience!"

Patrick S. from Qualityfactor

"Competent, creative, innovative, serious and fair.... with EXWE we exceed our set goals again and again. An absolutely trustworthy partnership that we no longer want to miss."

Andreas Kolodinski from

"EXWE is a reliable and competent partner that enables us through constant support, the operation and further development of our own ERP landscape. In the process, the often very complex requirements are always budgeted and implemented professionally. In EXWE we have found a partner for the future".

Jos Jonkere from Promostore GmbH
Adwords & EXWE

Do you need professional SEA management for your online store?
Let's talk about it.
Call us at:

+49 231 93149827Contact us online
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