Why your online store will benefit from SEA

by Meike Müller

What you can expect
  1. What is SEA and how can your online store benefit from it?
  2. Reasons for SEA - search engine advertising for your successful e-commerce
  3. Professional SEA management - support for your online marketing
  4. Questions and answers about search engine advertising
    1. What actually is SEO?
    2. Which search engines support SEA?
    3. How do I measure the success of my SEA campaigns?
    4. What budgets are appropriate for SEA campaigns?

Reading time 3 min

In the field of e-commerce, SEO or search engine optimization is now well known, but what is SEA and do I even have to deal with it? If you are active in e-commerce or even own an online store, the answer is quite clear - yes, you do. Your company, and therefore you too, can only benefit from SEA. Why? - We explain this in the following article. We are also happy to offer you further support in the area of performance marketing specifically for online stores and increase the performance of your store together!

What is SEA and how can your online store benefit from it?

SEA is the abbreviation for search engine advertising, but is also known as keyword advertising and involves placing advertisements in search engines. Search engine marketing is available on a wide variety of search engines such as Bing, Yahoo, Googe and Ecosia, with the best known being Google and Google Ads with a market share of almost 90 %.

You can use Google Ads to place various advertisements, such as shopping, image or text ads, to promote your company. If you approach this strategically, you can increase the performance of your store. While SEO - search engine optimization - is a process in which you need to invest time and patience, SEA can provide you with good results relatively quickly, such as an increase in traffic. Digital growth potential is possible through campaigns, keyword searches and optimization of ad texts. This includes optimal monitoring of campaigns and subsequent post-processing or adjustment.

Reasons for SEA - search engine advertising for your successful e-commerce

Measurability: SEA makes it possible to measure goals such as increasing the number of visitors to your online store or your brand awareness. By evaluating your campaign later, your results become measurable.Grafik Laptop Besucherzahl durch SEA für Onlineshops erweitern

Rapid success: If you use SEA correctly, the campaigns for your store and therefore your company will achieve rapid success. In contrast to search engine optimization, where the results only become visible later, SEA results are visible quickly.

Cost control: With SEA, you decide on the respective daily budget, which should not be exceeded. Three different price models are usually used for billing: CPC, CPM or CPA. CPC stands for Cost Per Click and is the most common variant - you only pay if your ad is clicked.

Target group-specific targeting: You have determined in advance which target groups you want to address with your store. When it comes to SEA, you also have to determine which target group you want to reach. Do you know your target group exactly? Perfect! Then you can create your ads specifically for them and address your potential customers. Not quite sure? Target group targeting offers you many targeting functions that make it easier for you to set the target group.

Brand awareness: SEA expands your online reach and increases your brand awareness. In addition to new customers, your advertisements also ensure greater visibility for your store - not everyone who sees your ad will buy from you as a result, but your brand will be noticed and therefore better known.

Professional SEA management - support for your online marketing

Of course, there are also companies that can support you in planning and implementing SEA. We have also learned step by step through many years of experience and through online marketing for our company and our customers and pass on our knowledge. For us, SEA and technology belong together. As we are an IT service provider with a high level of technical expertise, we can implement SEA differently than agencies that specialize only in marketing. Thanks to technical automation, we can offer SEA support that is driven by numbers and data. This allows us to carry out targeted monitoring and identify unnecessary cost guzzlers.

Are you already using SEA but feel that you have not yet exhausted all the possibilities? We currently offer an SEA audit to identify and analyze your optimization opportunities: We analyze your SEA accounts in terms of growth and efficiency potential. You benefit from our in-depth know-how and understanding of the channel. If you are interested or have any questions about SEA, please get in touch with us and take your store or website to the next level.

FAQ: Questions and answers about search engine advertising

If you have any further questions, we hope that we can cover a few more topics in the following FAQ. Otherwise, we are of course always available by phone to answer your individual questions

What is your project? If you want to tell us about it, we'll call you back!

from 14.01.2021

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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