Shopify vs Shopify Plus

by Meike Müller

Shopify is a popular store system for e-commerce retailers. The store system is available in different versions from Basic to Shopify Plus. In this article, we would like to take a closer look at the Shopify versions and compare them with each other. Find out which Shopify model suits you and your business best and learn all the advantages and disadvantages of the versions!

Table of contents:

What is Shopify anyway - a brief introduction to the store system

Shopify is an e-commerce platform that online retailers can use to create their own online store. The Canadian company has been around since 2006 and has since become one of the most well-known store system providers in the world. Shopify offers a wide range of ready-made solutions to simplify the setup and operation of a store. In total, there are several Shopify versions that offer a great deal of flexibility and individuality. The right version is available for every online retailer, whether small or large.

And what is Shopify Plus?

Shopify Plus is the enterprise version of Shopify. This version was specially designed to meet the requirements of large companies, corporations and fast-growing online stores. Aspects such as higher performance, extended customization options and more extensive support were taken into account. It is therefore not a simple extension of Shopify, but a separate version that goes much further and addresses the specific requirements of large online stores.

Comparison: Shopify vs. Shopify Plus

Now let's compare the functions and formalities of the Shopify versions. The standard versions of Shopify are also available in three models: Basic, Shopify Standard and Advanced.

An overview of the advantages and disadvantages of Shopify and Shopify Plus

In our comparison, we have already highlighted the most important functions of the two versions that can be compared. For a better overview, we would now like to summarize the most important advantages and disadvantages of the Shopify versions, i.e. Basic, Shopify and Advanced as well as Shopify Plus. This will certainly make it easier for you to decide which is best suited to your business.

Shopify advantages and disadvantages:

Advantages Disadvantages
  • Shopify in its Basic, Shopify and Advanced versions is very user-friendly and also suitable for beginners
  • There are many themes that offer individual customization options
  • The extensive app marketplace allows you to add further functions to your online store
  • Many integrated functions such as inventory management, payment processing, etc.
  • The standard versions are not suitable for large online stores
  • In addition, not all functions and the backend can be customized

Shopify Plus advantages and disadvantages:

+ You can manage all your online stores centrally via a dashboard

+ With Shopify Plus, you can also create a B2B online store by integrating customized pricing, tax exemptions and classic order processing such as purchase with invoice

+ You also have more API resources with Shopify Plus and can connect third-party software to your store to extend functionality and better manage your store. This includes ERP systems, inventory management systems, warehouse management software, product information management, inventory and order management and customer relationship management

+ You also have access to exclusive Shopify apps, over 50 apps in total, which Shopify users of other versions cannot use

+ Up to 11,000 checkouts per minute are possible

+ You get 200 TB of storage space

+ With Shopify Plus you get 99.9% uptime

- The significantly higher costs are not affordable for all companies

- Due to the extended functions in the Shopify Plus version, this version is significantly more complex

- This also means that managing a Shopify Plus store can require more resources in terms of staff and time

Our conclusion

If you're wondering whether your business is right for Shopify Plus, there are a few things you can consider. These include, for example, whether you intend to grow further and expand your store internationally. Roughly speaking, you can also use the fact that Shopify Plus is worthwhile with a large transaction volume, a lot of store traffic and a turnover of 1.5 million euros or more per financial year. If you want to operate several online stores with centralized management, then Shopify Plus is also a good choice.

We will also be happy to help you find the right Shopify version that meets all your requirements. We will also support you in creating the online store. We know what's important and are happy to take on all the tasks related to your store. Our support contingents are also available to you at any time after the successful creation.

Questions and answers about scaling software products

Last but not least, we would like to answer a few questions about Shopify and Shopify Plus that you may still have. If you have any other concerns or need help choosing the right store system, we are of course also available for individual advice.


  • How much does Shopify Plus cost?

    How much Shopify Plus costs depends primarily on the specific requirements of a company and its sales volume. With Shopify Plus, you get a store system that is precisely tailored to your company and its complex requirements. The higher price compared to the other Shopify versions also includes extended support.

  • How many stores can you run with Shopify Basic?

    With Shopify Basic, you can only operate a single online store. If you want to run several stores, you either have to take out several individual subscriptions for each store or opt for the Shopify Plus version.

  • What is Shopify good for?

    Shopify can be used by companies that want a simple store solution that is scalable and user-friendly. Shopify can be used by anyone who wants to set up and manage an online store but is not familiar with the technical details.

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from 08.04.2024

Hello, my name is Meike. I take care of the EXWE back office and am responsible for our social media channels. All of our articles are meant to make your life easier and help you make decisions. Nevertheless, it can happen that something remains unclear, so: If you have questions about this article you can easily reach me at +49 231 93149827.

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