Shopware tip: Track all of your store's shopping cart activities with ga Analytics

Below is a guide on how you can successfully track clicks on the shopping cart button and all other shopping cart activities. You don't have to customize all pages in the template individually. We use jQuery and store a small script in our individual JavaScript.

THIS THEN LOOKS LIKE THIS:

$(function () { 
    // ga analytics stuff to track cart actions
    var pagePath = window.location.pathname;
    var mainTitle = $('h1').text();
    $('.buybox--button').click(function() {
        ga('send', 'event', 'shopping cart click', mainTitle, pagePath);
    });
});

We only record the detail page here. If you have added further shopping cart buttons on the page, e.g. in the listing or the sliders, you must add the code accordingly.

THIS COULD LOOK SOMETHING LIKE THIS:

$(function () { 
    // ga analytics stuff to track cart actions
    var pagePath = window.location.pathname;
    var mainTitle = $('h1').text();
    $('.buybox--button, .buybox--form .product--actions, .buybox--form .layer--btn').click(function() {
        ga('send', 'event', 'shopping cart click', mainTitle, pagePath);
    });
});

The most important key figures for your online shop

The most important key figures include visitor numbers, conversion rate, returns rate and abandonment or exit rates of your customers. Customer behavior in your store and your turnover are the basis of all key figures for every online store. Shopware customers can find the data required for this in the Shopware backend under Marketing and Analysis. A separate tool for this is Google Analytics.

Are you facing other challenges in relation to your online shop? We offer you a comprehensive package of Shopware support and monitoring. We at EXWE are happy to answer your questions and support you in setting up your store.